Abstract
The confinement decreed in Colombia, in order to mitigate the impacts caused by COVID- 19, has led small merchants to bankruptcy, since they did not have access to digital tools that would allow them to market their products, or compete with large stores. This article will discuss how to design a proposal for a mobile application for the commercialization of inventories, which allows small merchants in the San Victorino sector in the city of Bogotá to sell their products, generating a marketing strategy through digital platforms, from easy and free access, facing the economic crisis caused by the pandemic, improving sales and incomes of families that depend on daily support. The study is developed through a mixed type research with a triangular approach, which allows obtaining a vision of the problems posed, through the literature review and the application of a survey, demonstrating the benefit obtained with the implementation of a sales system for small businesses. Most traders have access to a smart mobile device, without adding acquisition costs, optimizing their control processes, balancing income, reducing product expiration and helping decision-making.
