NEED FOR PURCHASING RESEARCH IN A MANUFACTURING FIRM
The purpose of this study is to examine the need of purchasing research to business firm particular reference was made consolidation breweries plc, Awo-omman Imo state. Purchasing research studies are embarked upon to obtain information about the controllable and non-controllable factor as regards to the marketing of goods and services.
And also helped the management to reduce the risk in business thereby solving managerial problems.
1.1 BACKGROUND OF THE STUDY
The recognition of the need of purchasing research in the industrial and technological development in Nigeria have principal accounted for significant economic development in Nigeria. The need of purchasing research is important because Nigeria is striving towards industrialization. Purchasing research parts and the main pilot of commercialization plays A vital role for its success by introducing various finding to effective marketing strategies. This brings to focus on the need of purchasing research to business organization. Purchasing research makes available information, a vital tool for decision making which is the function of management. The acquisition of information for decision making is achieved through searching, collection, and analysis of data obtained. It involves going through old record as well as new ores to making comparison and selection based on the findings. Purchasing research is a disciple approach to problems and prospects of ensuring efficiency and profitability in marketing of goods and services. Purchasing research enables us to see the basic contributions, this study will make towards effective and efficient method of harnessing of out resources.
This will make way for a speedy economic development of Nigeria and the purpose of this project is to show clearly the need of purchasing research in business research.
1.2 STATEMENT OF THE PROBLEM
Naturally, every business exists to achieve, predetermined cooperate objectives. The objectives are normally designed to protect the interest of the owners of the business. Therefore, consolidation breweries plc as the business organization lives to achieve the common interests of the owners. To actualize the goal, the management should be effective and efficient overtime in managing the scarce resources of the organization. In as much as management recognizes the interest of the owners of the business environment under which the business operates should be taken into consideration in other words, consolidation breweries plc cannot operate recognizing its social responsibilities to the rural dwellers. Many business springs up and suddenly folds as a result of various problem with out reading their targets objectives adequate men power resources misplacement of priority and mismanagement. These problems have given rise to series of development plan however, into the unknown complete market of investigation a view to determining and bringing situation, with that can assists in failure planning and decision making process. It is an investigation into the needs of the people or consumers with respect to goals and services so as to enable the organization attain the noble idea so the marketing concepts.
Actually, all business activities is conducted under condition of risks and uncertainty. The success or failure of any business, depends on many factors, economic force, cutting competitive tendencies etc. marketing decision are basically decision about the future. The future is not easily know and that is why consolidation breweries should be able to slid analysis and interprets available information towards solving any problem that may comments way. These problems also enable is to extend in determining whether consolidation breweries plc creates job opportunity to the people of the areas