PHYSICAL DISTRIBUTION MANAGEMENT IN INNOSON COMPANY LIMITED IN ENUGU METROPOLIS (MASS COMMUNICATION PROJECT TOPICS AND MATERIALS)
This study examines how physical distribution are managed in Innoson Company Ltd in Enugu metropolis. Unlike other factories of some company at different location, the Emene factory was acquired early in the 2002 from the owner’s of Innoson company. Since then it has been serving consumer’s in Enugu and beyond by distributing their products both within and outside Enugu, what is of study to the authors however is not the history of Enugu Innoson Company Ltd. But how the company has been coping with their physical distribution activities in our very dynamic business environment.
In carrying out the survey, primary date and secondary date were used, primary date were gotton from oral interviews and questionnaires issued to the company and distributors located at three zones namely: Nsukka, Enugu and 9th mile corner. Secondary data was gotton from marketing tests and journals related to the topic, under study. Two sets of questionnaire were designed for the study, one set was for the staff of Innoson company Ltd while second set was for the distributor of various products generator, motor cycle, and plastic rubbers). After collecting the data was analyzed using tables, frequencies and percentage’s as seen in chapter four. After data analysis, it was discovered that transportation facility was not adequate to cope with the challenges of product distribution in Enugu state warehouse spaces are not enough, the company’s factory and located in few places
1.1 BACKGROUND OF THE STUDY
In any given company particularly manufacturing, three
Primary functions are observed and they include primary function of finance, production and marketing otherwise known by many as distribution, these three primary functions are interdependent and complementary. Having the financial resources and the ability to produce a product are of little value if the product can not be exchange for money. Equally having the finance and the market are of little value if one cannot provide the product. The ability to produce and exchange are not sufficient if one does not have the necessary capital to employ personnel and obtain other facilities and suppliers. Plans and action of these three