THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO
ABSTRACT
This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize.
The data needed for their study was collected from the management of these auto maintenance service workshop and the customers of these workshop consist of vehicle owners and drivers.
The objective of this research work centered on studying the activities of auto maintenance din Enugu metropolis and tried to find out if these activities are well performed. The objective is also to know where. If there is prospect for greater productivity in the service offered to his public by the auto maintenance industry.
From the analysis of the data obtain it was diagnosed that most customers in the metropolis are satisfied with the services they recovered from auto maintenance firm / workshop and also that most of them are not affected by aggressive promotional activities but rather are encourage to service workshop by testimonies from friend relation or old customers. Again, the analysis indicated that most customers preferred road side mechanics to the bigger auto maintenance
From workshop render all auto maintenance services. The researchers analysis led to find out that most of the customers who learnt of auto maintenance workshop through advertisements did so through radio advertisement.
The researcher made the following recommendation . She acknowledges the efforts of the management of auto maintenance workshop for being able to satisfy its customers within the Enugu metropolis. She recommends that auto maintenance services Institutions mix so as to build up store traffic and also concentrate their promotional efforts on good public relations sand publicity.
Also recommended the use of radio advertising for the auto maintenance pricing policy that will help the firm workshop in making profit.
TABLE OF CONTENT
CHAPTER ONE
Introduction
1.1 Background to the study
1.2 Statement Of Problem
1.3 Objective of the Study
1.4 Hypothesis of Study
1.5 Significance of study
1.6 Scope of study
1.7 Definition of terms
CHAPTER TWO
Literature Review
2.1 Overview of services
2.2 The classification of science
2.3 Characteristics of science of science
2.4 The service mix
2.5 Factor that influence service quality
2.6 Overview of maintenance services
2.7 Overview of Questionnaire service
2.8 The problem of auto maintenance service
2.9 The prospect of auto maintenance service
2.10 The role of auto maintenance service in Anamco
2.11 Problem and prospect of auto
maintenance service in Anamco
CHAPTER THREE
Research Methodology
3.1 Source of data
3.2 Population of the study
3.3 Determination of sample size
3.1 Questionnaire design
3.2 Research In structure used
3.3 Limitation of the study
CHAPTER FOUR
Representation and Analysis of Data
4.1 Presentation and Analysis
4.2 Testing of hypothesis
CHAPTER FIVE
Summary of Findings, Recommendation
and Conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Reference
Bibliography
CHAPTER ONE
INTRODUCTION
1.3 BACKGROUND TO THE STUDY
Many people have myopic ideas about marketing
They misconstrue ideas a strategy which applies only to management accoutering and distribution trades . Some take it as a skill which is the exclusive present of the department staff broaden cal concept of maintenance, how ever recognize the importance of marketing
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THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO
