PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA
ABSTRACT
Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems and solution to the problems of promotion using Zertech Nigeria Limited, Maya as a case study. Data of this study were collected through the use of questionnaires; they were analyzed using percentage method.
TABLE OF CONTENT
CHAPTER ONE
Introduction
Background of the study
Statement of problems
Purpose of the study
Significance of the study
Research questions
Scope of the study
Limitations to the study
CHAPTER TWO Â Â Â
Literature review
Concepts of promotion
The place of promotion in effective marketing
Strategy for promotion
Problems of promotion
Solutions to the problems of promotion
CHAPTER THREE Â Â Â Â Â Â Â Â Â Â Â
Methodology and procedure of study
Research design
Population of the study
Sample of the study
Method of data collection
Method of data analysis
CHAPTER FOUR Â Â
Data presentation and discussion of result
CHAPTER FIVE Â Â Â
Summary, Conclusion and Recommendations
Summary
Conclusion
Recommendations
REFERENCES Â Â Â Â Â Â
QUESTIONNAIRES Â Â Â Â Â Â Â Â Â
CHAPTER ONE
INTRODUCTION
BACKGROUND TO THE STUDY
           Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adopted just to meet the needs, wants and aspiration of consumers, but all these efforts proved abortive. Some of these strategies can be traced back to the time of industrial revolution, when people were suffering. During 1900s people found ways to sustain their ways of living and one of the earliest forms of occupation they engaged in were subsistence farming, hunting etc in which individuals family was self reliant i.e. they depended on their productivity.
