PUBLIC RELATIONS AND STAFF HARMONY (A STUDY OF EXXON MOBIL NIGERIA UNLIMITED, IBENO)

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ABSTRACT

The research work focused on Public Relations and Staff Harmony of Exxon Mobil Nigeria Unlimited, Ibeno. The study sought amongst others to assess the effectiveness of public relations practice of Exxon Mobil in creating staff harmony. The study adopted survey research method. This enabled the researcher to use questionnaire in eliciting response from the sample. A sample size of 390 was drawn from the population 9,620. Findings from the research questions revealed that, Exxon Mobil public relations practice is effective in creating staff harmony; and that the strategies employed by Exxon Mobil in its public relations practice is working very well in ensuring staff harmony. This suggests that public relations is an effective tool for staff harmonization. However, the study recommended that organizations, especially multinational companies like Exxon Mobil should as a matter of necessity focus attention on effective public relations for a cordial relationship with the publics.

TABLE OF CONTENT

CHAPTERS     TITLE                                                                                            PAGE

Cover Page

Fly Leaf

Title Page        –           –           –           –           –           –           –           i

Certification                –           –           –           –           –           –           ii

Dedication      –           –           –           –           –           –           –           iii

Acknowledgements    –           –           –           –           –           –           iv-v

Table of Contents       –           –           –           –           –           –           vi-viii

List of Tables –           –           –           –           –           –           –           ix

List of Appendix        –           –           –           –           –           –           x

Abstract          –           –           –           –           –           –           –           xi

  1. INTRODUCTION    –           –           –           –           –           –           1
    1. Background of the Study       –           –           –           –           –           1-3
    1. Statement of the Problem       –           –           –           –           –           3-4
    1. Objectives of the Study          –           –           –           –           –           4
    1. Research Questions     –           –           –           –           –           –           5
    1. Scope of the Study     –           –           –           –           –           –           5
    1. Significant of the Study         –           –           –           –           –           5
    1. Limitations of the Study         –           –           –           –           –           6
    1. Definition of Terms    –           –           –           –           –           –           6

2.0                   REVIEW OF THE RELATED LITERATURE  –           –           7

2.1                   Concept of Public Relations   –           –           –           –           –           7-11

2.2                   The role of Public Relations Incorporate Organization          –           11-14

2.3                   The concept of Industrial Harmony    –           –           –           –           14-15

2.4                   A brief Historical Background of Exxon Mobil         –           –           15-17

2.5                   Duties of Public Relations Department          –           –           –           18

2.6                   Theoretical Framework           –           –           –           –           –           19

2.7                   Review of Studies      –           –           –           –           –           –           20-21

3.0                   RESEARCH METHODOLOGY – –           –           –           –           22

3.1                   Research Design         –           –           –           –           –           –           22       

3.2                   Population of the Study          –           –           –           –           –           22       

3.3                   Sample and Sampling Procedure        –           –           –           –           23

3.4                   Instrument for Data Collection           –           –           –           –           24

4.0                   DATA PRESENTATION, ANALYSIS AND DISCUSSION

OF FINDINGS

4.1                   Data Presentation and Analysis          –           –           –           –           25-30  

4.2                   Discussion of Findings           –           –           –           –           –           31-32

5.0                   SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1                   Summary         –           –           –           –           –           –           –           33

5.2                   Conclusion      –           –           –           –           –           –           –           34

5.3                   Recommendations      –           –           –           –           –           –           34-35

                        References

                        Appendix

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Awareness of public relations is growing all over the world including the developing countries like Nigeria.

This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as an autonomous management function. Public relations is everything that is calculated to improve mutual understanding between an organization all with whom it comes into contact, both internal and external publics.

Public relations has different definitions. The institute of public relations (IPR) defines it as a “planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics”. Yet, Webster New International Dictionary, defines public relations as “the promotion of report and goodwill between a person, firm, or institution and other persons, though the distribution of interpretative material, the development of neighbourly interchange and the assessment of public relations”.