PUBLIC RELATIONS AS A TOOL IN GOVERNMENT PARASTATALS (A STUDY OF AKWA IBOM HOUSE OF ASSEMBLY
TABLE OF CONTENT
Table of Content
CHAPTER ONE: GENERAL INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Question
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope/ Limitation of the Study
1.8 Historical background of the study
1.9 Definition of the Study
1.10 Organization of the study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.2 The roles of Public Relations
2.3 Public Relations Publics
2.4 Public Relations Plans
2.5 Public Relation Activities
2.6 Public Relations and Government parastatals
2.7 Effective of Public Relation on the Government parastatals
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sampling Sizes and Sampling Technique
3.5 Research Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Decision Rule
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.2 Data Presentation
4.3 Discussion of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
1.1 BACKGROUND OF THE STUDY
In government parastatal, the present and the future advancement of such an establishment depends mostly on their public relations offices. This statement is a testimony of public relations as a tool in Government parastatals. This public relations constitute a very vital engine to the growth and development of cooperation within the establishment to enhance effective productivity.
The word “PUBLIC RELATION” According to Stan L.U. Nwehinne is a firm’s deliberate or planned and sustained effort to establish and maintain mutual understanding between an organization and its public. Public relations activities are aimed out at maintaining and strengthening ties with the public that know and cherish you, wining the minds of those who know you but do not know you with information of your activities, and converting them to be your loyalists.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for government, government agencies and public officials Rubel, (2007).
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity. Goldman, Eric (1948)
1.2 STATEMENT OF THE PROBLEM
Public relation is a function of all management, although the character and breath of public relation may vary with their authority and with the nature of policies and plans stated in the corporate objectives. Public relation visualizes and anticipates future events and based on that sets actions and guidelines to actualize a desired future of affairs. However many government parastatal have ultimately failed in their services. Management of Akwa Ibom State House of Assembly, Uyo and its environs has neglected the very important of public relation. This has no doubt resulted in financial loss, poor productivity in services and in some case led to the poor management of many government parastatals and hampered the rapid development of such parastatals. Therefore it is pertinent to examine the critical problem with the aim of providing solutions by way of recommendations.
1.3 OBJECTIVES OF THE STUDY
The main purpose of this study is to examine public relations as a tool in government parastatals using Akwa Ibom State House of Assembly as a case study. Other purpose includes the following:
1) To examine the contribution of public relations towards the growth and development of government parastatals.
2) To identify possible impediments to public relations development in government parastatals
3) To recommend measure for public relation to help in enhancing achievement of goals in government parastatals.
4) To examine whether or not planning visualize and anticipate public relations in future events
5) To ascertain whether or not public relations provide a basis for control.
1.4 RESEARCH QUESTIONS
To facilitate the achievement of the objectives of this study, the following research questions
1) What is the effect of public relation as a tool in government parastatals?
2) Does public relations aid in actualizing organizational goals?
3) Do public relations anticipate future events and set actions to actualize a desire future of government parastatal affairs.
4) Does public relations provide basis for control.
5) Does public relation aid the activities of government parastatals
1.5 RESEARCH HYPOTHESIS
HO: there is a significant relationship between public relations and government parastatals.
Hi: there is significant relationship between public relation and government parastatals.
Ho: public relations does not enhance actualizing government parastatals goals.
H1: public relation do not aid in actualizing government parastatals goal.
Ho: public relations anticipate future events and set actions to actualized desire future of affairs
H1: public relations does not anticipate future events and set actions to actualized desire future of affairs
1.6 SIGNIFICANCE OF THE STUDY
The significance of study is as follows:
1) This study would broaden the research horizon in public relations as a tool in government parastatals
2) This study of public relations as a tool in government parastatals is carried out to reduce random activity and overlapping efforts in the government parastatals
3) This study would describe how public relation provide a means of actualizing leadership by prescribing roles for the leader and the employees
4) To provide a basis for control. Control activities are geared towards established public relation which may be standard, objectives or targets and therefore offer means of measuring performance
1.7 This study will show how public relation streamlines activity, define assignments government parastatals
1.8 SCOPE OF THE STUDY
The scope of this study is limited to the achievement of the objections of the study “Public relations as a tool in government parastatals using Akwa Ibom State House of Assembly as a case study. The study will focused on Akwa Ibom State House of Assembly and its staff located along Udoudoma Avenue, Uyo. Akwa Ibom state as representative of the government parastatals, which constitute the population of this study. Therefore, the research will carried out in Akwa Ibom State.
1.9 LIMITATION OF THE STUDY
In carry out this study, a lot of problems were encounter by the researcher.
Among the constraints encountered include some logistic problems and lack of co-operation from some of the respondents in the study since I could not afford the finance to enable the widening of the scope of the study and visit all staff in Akwa Ibom State House of Assembly as well as corporate staff to generate as much data as available.
Time also has its share, as it also the period for lectures and examinations that this study was carried out.