THE ROLE OF RADIO BROADCASTING IN THE RURAL DEVELOPMENT (A CASE STUDY OF ESBS(RADIO) ENUGU)
1.1 BACKGROUND OF THE STUDY
this study, the role of broadcasting in the rural development is however concerned with an attempt to examine how; rural development programmes can be effectively organized and implemented at the local government or grass root levels in any communities in Enugu State and Nigeria generally using Enugu state media as a case study.
However, an in-depth research reveals that within Enugu state media there is an intensive use of amplitude modulation and frequency modulation station of Enugu state broadcasting service to create awareness ——— numerable opportunities available to them. They still flourish in the previous delusion and dogmatic belief that cannot contemporaries in the urban setting.
The press here are faced with the obligation of battering the lives of rural communities through the packaging of information on how to do something which their in exposure hinders them from acquiring basic knowledge. Educating them through programmes, which can sharpen their intellect, providing job opportunities forever increasing population explosion in the rural set up and re orientation of our rural dwellers through sensitization enlightenment, mobilization, emancipation and motivation.
Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. The major role of press (Enugu state media) is usually to highlight and examine problem and issue that need to be understood and tackled to achieve rural development or improve the quality of life for the rural dwellers. The Enugu state media should also help to maintain the much needed regular two way communications between the poor or marginalized rural dwellers and the urban cities especially the government or those who hold political power.
It is no longer contestable that when media is properly approved, communication can work together with a nexus of other social variables to facilitate social charge that include rural development experts or practitioners in Africa, Asia, Latin America and other developing areas have long been engaged in the search for method approaches, device, techniques and of course strategies which help them to put communication to the fullest and most effectively use in achieving their various development objectives.
The crucial area that engaged the attention of these experts in the area of preparing the necessary and tantamount information, education and communication materials that can be usually utilized for the effective application of communication in rural development.
Enugu state media’s news, features and so on have so long be recognized as efficacious packages for rural development especially when they are well prepared and the press writers should know how to prepare them. The press should focus more specially on how we can better develop and use rural (RADIO) for development and for the mobilization of the much neglected and discard rural dwellers in the primitive and interior part of Enugu state.