THE ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY (A CASE STUDY OF STUDY OF POWER HOLDING COMPANY OF NIGERIA, PHCN)
TABLE OF CONTENTS
Title page – – – – – –
Approval page – – – – – –
Dedication – – – – – –
Acknowledgement – – – – – –
Abstract – – – – – –
Table of contents – – – – – –
CHAPTER ONE
- Introduction – – – – – –
- Background of the study – – – – –
- Statement of the problem – – – –
- Purpose and Objectives of the study- – –
- Scope of the study – – – –
- Research questions – – – – –
- Research Hypothesis – – – – –
- Significance of the study – – – – –
- Limitation of the study – – – – –
- Definition of terms – – – – –
CHAPTER TWO
- Literature review – – – – –
- Historical background of PHCN – – – –
- Reorganisation of PHCN into a
partial commercialization status – – –
- The evaluation/origin or marketing research –
- Marketing Research – – – – –
- Types of marketing research – – – –
- The process of marketing research – –
- Problems of marketing research
as related to PHCN – – – –
- Importance of marketing research to PHCN –
CHAPTER THREE
- Research methodology – – – –
- Research design – – – –
- Sources of data – – – –
- Population size – – – –
- Sample size – – – –
- Sample size determination – – – –
- Method of data analysis – – – – –
CHAPTER FOUR
- Data Presentation and analysis – – –
- Questionnaire distribution – – –
- Test of hypothesis – – – – –
CHAPTER FIVE
- Summary of findings and recommendations
and conclusion – – – – –
5.2 Summary of findings – – – – –
5.3 Conclusions – – – – –
5.4 Recommendations – – – – –
Bibliography
Questionnaires
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The background of the study is concerned with the consumer oriented philosophy that is aimed at identifying anticipating and satisfying consumers/customer needs and wants at a profit to the organisation.