TABLE OF CONTENT
Title page i
Certification ii
Dedication iii
Acknowledgement iv-vii
Table of contents viii-x
CHAPTER ONE
INTRODUCTION
- Background to the study
- Statement of problem of the study
- Aims and objectives of the study
- Scope of the study
- Limitations and constraints to the study
CHAPTER TWO
LITERATURE REVIEW
- Meaning of promotion
- Objectives of promotion mix
- Importance of promotion
- Communication
- The communication aspect of marketing
- Element of promotional mix
- Factors influencing sales promotion
- Types of banking service
CHAPTER THREE
RESEARCH METHODOLOGY
- Research population and sample
- Research design
- Data collection instruments
- Administration of instruments
- Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
- Brief history of communication in
Ecobank nig plc
- Communication media employed in Ecobank
- Ecobank service
- Reason for employing sale promotion in Ecobank
- Effects of sales promotion on communication in Ecobank
- Factors facilitating Effective sales promotion in the bank
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Summary of findings
- Conclusions
- Recommendations
References