THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)

ABSTRACT

            The purpose of this project is to examine the impacts of self service on the performance of supermarkets.

            The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested and the Definition of terms.

            Chapter two examined all other studies carried out on similar topic and their relevance to this study. There were mostly references, quotes adequate statements made by other authors who had handled similar topics.

            Chapter three dealt with the major part of the project which involves the method used in collecting relevant data, research instrument used, the population and the sample size. It also dealt on how the questionnaire were distributed and treatment of data.

            Chapter four dealt with the presentation, analysis and interpretation of data collected in chapter three, it also went further to test the hypothesis in chapter one.

            Finally, in chapter five, a conclusion of the whole findings was drawn and appropriate recommendations made for possible implementation. However, this study was not done without lapses and on this very platform, suggestions and further studies were sort.

            It as found that consumer have positive perception of self service; many of them prefer it because they use it as opportunity to select goods without interference. The study revealed that supermarkets that adopt self-services strategy perform better than their counterparts that do not adopt self service strategy.

            I also made some recommendations in chapter five. Such recommendations. Were that supermarket operators should train their employees on areas like customer service and public relations. Supermarket operations should also improve on the ways they display their goods since attractive display attract consumers to make purchase.

            Finally, I recommend that supermarket should be mare self service orientated since the advantages of this strategy has been shown.

TABLE OF CONTENTS

CHAPTER ONE

            INTRODUCTION

1.1              Background of the study

1.2              Statement of problem

1.3              Objectives of the study

1.4              Formulation of the hypothesis

1.5              Significance of the study

1.6              Scope of the study

1.7              Definition of terms

CHAPTER TWO

2.1              Overview of supermarket

2.2              Mode of operation of supermarket

2.3              Location of supermarket

2.4              Impact of promotion of supermarket

2.5              Marketing strategies

2.6              Management of supermarkets

2.7              The need for self services in the performance of supermarket

2.8              Sale performance indicated in supermarket

2.9              Self service operation and its attendance problem

CHAPTER THREE

3.1              Sources of data

3.2              Research instrument

3.3              Questionnaire design

3.4              Population of study

3.5              Sample size

3.6              Sample size for staff and management

3.7              Questionnaire distribution and collection

3.8              Treatment of data

3.9              Limitation of study

CHAPTER FOUR

4.1              Data analysis

4.2              Statistical hypothesis   

4.3              Choice of test hypothesis

CHAPTER FIVE

5.1              Summary of findings

5.2              Recommendations

5.3              Conclusion

5.4              Suggestion for further study

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1              BACKGROUND OF THE STUDY

Before the contact with the colonial master, marketing especially in the Nigeria region was based on barter system. But today as society and business have become more dynamic and complex, the need for advanced marketing procedure has developed, supermarket inclusive.

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