MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).
ABSTRACT
This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).
The researcher setout with the following objectives.
To find out if quality of products is a problem to Encristo Pharmaceutical Industry.
To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others.
Four hypothesis were formulated. A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research.
A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products.
Chi-square was used to test the four hypothesis formulated.
The following findings were made the Encristo pharmaceutical industry have marketing problems, funds inhibit their expansion.
That the marketing problems of Encristo pharmaceutical industry as a small-scale industry include lack of finance, supply of enough quantity of raw materials, laboured managed problems, marketing/promotional problems. Until the government and management of small-scale industries including Encristo pharmaceutical industry wake up to the challenges facing them, small-scale industries cannot survive and flourish in sufficient numbers to complete the industry of the future.
The following recommendations were made.
The Encristo pharmaceutical industry should improve on t heir products performance by making use of research work.
The government should wake-up to their responsibilities by providing all the necessary requirement for the survive of small-scale industries in an ever dynamic marketing environment.
The researcher strongly believes that if these recommendations are carried out the Encristo pharmaceutical industry will serve their customers better and at a profit.
TABLE OF CONTENT
CHAPTER ONE:Â Â Â Â Â INTRODUCTION
- Background of the Study
- Statement of the problem
- Objective of the Study
- Research Hypothesis
- Scope of the Study
- Significance of the Study
- Definition of Terms
