SOCIAL MEDIA AND STUDENTS’ ACADEMIC PERFORMANCE IN ECONOMICS IN CALABAR MUNICIPALITY LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA

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ABSTRACT

This study was designed to examine the influence of social media on students’ academic performance in Economics in Calabar Municipality Local Government Area of Cross River State, Nigeria. To achieve the purpose of this study, four null hypotheses were formulated to guide the study. The correlational survey research design was adopted for this study. Literature review was done based on the variables that formed the hypotheses. A sample of 200 students was drawn for the study using the simple random sampling technique. A 20 item questionnaire with a four-point Likert rating scale was developed and used by the researcher for data collection.Data generated from the administration of the instrument were subjected to statistical analysis using Pearson Product Moment Correlation Analysis and Independent t-test analysis.  Each of the hypotheses was tested at 0.05 level of significance. The result obtained from the analysis revealed among others that there is a significant relationship between students’ addictiveness to social media and their academic performance in economics in the study area. In line with the finding of this study and conclusion made therein, it was recommended among others that training should be given to teachers in the study area to improve their adequate instruction of students.

TABLE OF CONTENTS

TITLE PAGE                                    I

CERTIFICATION                                                II

DECLARATION                                                                     III

ACKNOWLEDGEMENT                                    IV

ABSTRACT                                     VII

TABLE OF CONTENTS                                     VIII

LIST OF TABLES                                      XII

CHAPTER ONE: INTRODUCTION

1.1     Background to the Study                                                        1

1.2     Theoretical framework                                                            4

1.2.1 Uses and Gratification Theory (UGT)                                      4

1.3     Statement of problem                                 7

1.4     Purpose of the study                                                      8

1.5     Research questions                                     9

1.6     Research hypotheses                                  9

1.7     Significance of the Study                                     10

1.8     Assumptions                                     11

1.9     Scope of the study                                                         12

1.10   Operational definition of terms                                     13

CHAPTER TWO: LITERATURE REVIEW

2.1     Students’ addictiveness to social media and 

their academic performance in economics                     15

2.2     Students’ exposure to social media and       

their academic performance in economics                      19

2.3     Social media usage and students’ academic

performance in economics                                    21

2.4     Gender usage of social media                               24

2.5     Summary of literature review                                                  26

CHAPTER THREE: RESEARCH METHODOLOGY

3.1     Research design                                29

3.2     Area of the study                              30

3.3     Population of the Study                                                31

3.4     Sampling technique                                                       32

3.5     Sample                                    32

3.6     Instrumentation                                                             33

3.6.1 Validity of the instrument                                              33

3.7     Procedure for data collection                                        34

3.8     Procedure for data preparation and scoring                            35

3.9     Procedure for data analysis                                  36

CHAPTER FOUR: RESULTS AND DISCUSSIONS

4.1. Presentation of result                                              39

4.2. Summary of findings                                    48

4.3  Discussion of findings                                                                49

CHAPTER FIVE: SUMMARY, CONCLUSION AND

   RECOMMENDATIONS

5.1. Summary of the study                                                      54

5.2 Conclusion                                                                                  56

5.3. Recommendations                                                            57

5.4. Suggestions for further research                                       58

REFERENCES

APPENDICES

SOCIAL MEDIA AND STUDENTS’ ACADEMIC PERFORMANCE IN ECONOMICS IN CALABAR MUNICIPALITY LOCAL GOVERNMENT AREA OF CROSS RIVER STATE, NIGERIA