INFLUENCE OF SOCIAL MEDIA ON BUSINESS (A case study of Lagos, Nigeria) (MANAGEMENT PROJECT TOPICS AND MATERIALS)
ABSTRACT
Since the advent of social media has bring a new landscape and present a new grid of personal connections, businesses have been seeing a tremendous opportunities and are intense to draw from (social media or the trend). Many studies has been conducted stating the reasons to draw from social media and in other to help companies to gain a better position in the transition, The main reason for writing this research is to analyze the influence of social media on Lagos Nigerian businesses.
The objective of the research was achieved by divided the thesis into theoretical part and empirical part. In other to ensure the validity and quality of the research, the theoretical framework rests on desk research of social media, traditional media, as well as previous studies relating to influence marketing. Quantitative research method was used to gather data for empirical part, by sent out questionnaire to companies in Lagos, Nigeria.
The research result showed that Lagos Nigerian businesses are more effective on social media comparing to mass media, and businesses are willing to show case their brand, products and services to the world. The findings indicates the drawback facing Nigeria business clime as lack of network access, ignorance and low ICT (information and communication technology), thus, the service offered by internet service providers in Nigeria are still far behind the world level and the development of this sector would bring better opportunities to businesses. Also Nigeria needs to address the benefits of social media to businesses and youths.
The Findings and conclusions presented in this research are only valid within the population selection (Lagos, Nigeria) and cannot not to be generalized elsewhere.
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INFLUENCE OF SOCIAL MEDIA ON BUSINESS (A case study of Lagos, Nigeria) (MANAGEMENT PROJECT TOPICS AND MATERIALS)