PROBLEMS OF CO-OPERATIVE SOCIETIES IN THE MARKETING OF AGRICULTURAL PRODUCTS ( A CASE STUDY OF ENUGU ZONE)
ABSTRACT
This study is carried out to find the problems of cooperative in the marketing of agricultural food products in Enugu zone of Enugu State.
The study became necessary because of the recent increases in the price of food crop in the country. Because of time lapses, a survey sample was used to study the entire population covering Oji-River, Udi, Enugu North, Enugu South, Awgu and Ezeagu local government areas of the state.
Direct sampling methods was used in administering the questionnaire. The data collected was analyzed using percentages and pie chart.
The results in this study have shown that although price of food crops marketed by the co-operatives is moderate, its not stable.
Inadequate storage facilities have a significant effect on the efficient marketing of food crops by the co-operatives. That there is correspondence between the demand for food crops marketed by co-operative and the consumers educational level attained from the findings, the researcher made the following recommendations:
That the state government should give financial aid to these co-operators for a better and efficient running of their affairs by the management. That since price is one of the marketing variables within the control of management, the management of these co-operative should put forth efforts aimed at maintaining fair and stable prices of food crops bearing in mind that the co-operative organization is for service and not entirely profit oriented.
That effort should be geared on the improvement of storage facilities. Also that the state government should help to educate farmer through their co-operatives as a means of improving production and marketing of agricultural products.
Finally, the effort of transportation on the co-operative societies are so severe that they encounter a heavier barrier or difficulty while marketing their food crops and therefore call for an improvement in the existing means of transportation or to create one where non exist.
TABLE OF CONTENT
CHAPTER ONE
- Background of the study                                    2
- Statement of the problem                                   4
- Purpose of the study                                          6
- Significance of the study                                    7
- Research questions                                           8
- Scope and limitations of the study                               9
- Definition of terms                                             10
CHAPTERÂ TWO
- Historical background of co-operative societies              13
- Essentials of good marketing management           17
- Pattern of style of marketing                                       21
- Qualities expected in marketing                           26
- The nature of marketing co-operative                  30
- Summary of literature review                                      31
