ROLE OF INDEPENDENT TELEVISION, BENIN, IN POLITICAL MOBILIZATION OF RURAL AREAS (A Study of Uziare L.G.A in Edo State) (MASS COMMUNICATION PROJECT TOPICS AND MATERIALS)
This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass communication is universally acknowledged. The use of television utilization, such a high cost of television maintenance and poor power supply, most rural communities are not connected to the electricity. This project used Survey research and is primary source of data collection for the study is the self-administered questionnaire which is formed from three main research questions. Data collection were analyzed and interpreted. The finding revealed that the impact of television is not yet fully enjoyed by many in Uziare zone because the high cost of Television and electricity supply for those who own Television sets. In this democratic era, rural dwellers need political, educational awareness and enlightenment. The government should therefore do something to improve the economy of the nation to enable many people to own television set. Television stations should have more programmes to carry rural dwellers along. The researcher hoped that the suggestions would enhance political mobilization and public enlightenment. The study was conducted using the purposive sampling technique, simple percentage and Chi-Square to infer meaning to the data in each table.
1.1 Background of study.
The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront profound cultural differences given the cultural structure of the Nigerian electorate.
Independent Television Benin is an electronic media with visual and audio sounds. It is an effective spontaneous messages carrier of our time. On 27th of March 1997 when Independent Television started transmission of programmers‟ on channel 22 with its slogan certainly the Best, the station radically changed the horizon of broadcasting in it coverage area. Independent television came with a new millennium. The zeal of the founding father Sir Chief (Dr) Gabriel Osawaru Igbinedion the Esama of Benin kingdom, who after a careful study of the broadcast media yearned for an enhancement of the choice available to viewers to a level comparable to what is obtained in developed countries. Chief Igbinedion‟s dream culminated in the approval and subsequent presentation of a license by the formal Head of state General Ibrahim Babagida on 36th June 1993, at the Ladi Kwali hall of Sheraton Hotel and Tower Abuja. It goes down in history that Independent Television was the first private owned broadcasting station in Nigeria to receive a private license No.001 on that memorable day.