TELEVISION VIEWER SHIP AMONG STUDENTS OF SECONDARY SCHOOL CHAPTER ONE
Introduction
1.1 Background to the Study
Television has become a significant social phenomenon in Nigeria and all over the world. Television viewing is believe to generate social forces of
undeniable influence. It is assumed the most entertainment mass medium for man, women and children.
Television daily programmes which get full attention of the viewers. One might say what impact television is able to inculcate in children. It is because of
various plays, music, films, and other shows which are televised everyday. (Zubari, 1992)
However, the most important agent of socialization for the development of the child is the mass media. The Mass Media are the different processes that
facilitate communication between the sender of a message and the receiver of that message. It plays an important role in the socialization of children. In
fact, there are many types of media; these include newspapers, magazines, radio, films, CDs, Internet, and television. These kinds of media, especially television, act
children’s and adult’s behavior in different ways. Adewumi (1998).
