TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS
LIST OF TABLES
Sex Distribution
Age distribution of the respondents
Occupational distribution
Exposure to the media
Whether Television is an Elitist Medium
Functions of Television
Why preferred Television
Preference for local or foreign stations
Reason for the preference
Reasons for no preference to local station
Preferred television programmes/ content
Stations meeting viewers Expectations
Performance among private and public station
Reasons for quality performance
Whether foreign stations contents are negative
If not negative reasons
Whether television programmes aid national development
Better placed to aid national development
How to better place local television stations.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
BACKGROUND OF THE STUDY 1
STATEMENT OF RESEARCH PROBLEM 4
OBJECTIVES OF THE STUDY 5
SIGNIFICANCE OF THE STUDY 6
RESEARCH QUESTIONS 6
RESEARCH HYPOTHESES 7
DEFINITION OF TERMS 7
SCOPE AND LIMITATION OF THE STUDY 9
REFERENCES 10
CHAPTER TWO : LITERATURE REVIEW
TELEVISION AS A MEDIUM 11
THEORETICAL FRAMEWORK 20
CULTIVATION THEORY 20
SPIRAL OF SILENCE 21
REFERENCE
CHAPTER THREE: RESEARCH METHODOLOGY 22
RESEARCH METHOD 22
RESEARCH DESIGN/INSTRUMENT 23
RESEARCH POPULATION AND SAMPLE 24
DATA COLLECTION 24
METHOD OF DATA ANALYSIS 25
MEASURING USED TO ENSURE VALIDITY AND RELIABILITY
INSTRUMENT FOR GATHERING DATA 25
REFERENCE 27
CHAPTER FOUR: DATA ANALYSIS AND RESEARCH INTERPRETATION 28
TESTING THE RESEARCH QUESTIONS 44
DISCUSSION AND RESULT 47
CHAPTER FIVE: SUMMARY OF FINDINGS,
RECOMMENDATION AND CONCLUSION 51
SUMMARY OF FINDINGS 51
RECOMMENDATIONS 52
CONCLUSIONS 53
BIBLIOGRAPHY 56
APPENDICES 59
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience for granted. But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator.
In same vein, may be the level of our development still makes the media operators in each of the sectors not to care very much about the programme requirements of the various audience for example, the programmes contents of some of our television stations do not take care of the heterogeneous viewing public. This implies that each audience has specific reason (s) for tuning into a particular programme in fact their media expectations seem to be diverse as their demographic and psychographic variables.
