THE COMMUNICATIVE RELEVANCE OF THE ENTERTAINMENT INDUSTRY: A CASE STUDY OF STAND-UP COMEDY IN CROSS RIVER STATE

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ABSTRACT

Every sector, organization, business, and the society at large needs effective communication to run smoothly. This research project on the communicative relevance of the entertainment industry: A case study of stand-up comedy in Cross River State. This research was carried out to find the impact of stand-up comedy on its viewers and also to ascertain if stand-up comedy is really relevantin communicating prevailing issues in the state. The instrument that was used for this work is questionnaire. Stand-up comedy as an industry wouldn’t be relevant if all it does is entertain. From the research, listeners or views of stand-up comedy patronize the industry because of its value and numerous impacts in trying to deal with issues in the society. It also showed that stand-up comedy highlights issues that concern the nation in general and the immediate society in particular, this case being Cross River State, thereby triggering ‘a food for thought’ ideology in the minds of listeners or viewers. For instance, the case of open-grazing or ranching in Nigeria.The ban of twitter, and a whole lot of other issues. Stand-up comedians through their various media talk about these things lay emphasis on them, thereby bringing the attention of the audience to them.  These issues if properly presented or communicated could evoke positive response from the audience. this is after an awareness of the issues which are joked about are created by stand-up comedians in Cross River State. respondents said that social, economic and political issues were communicated to them by stand-up comedians in the state via the radio and television as well as comedy events. it recommends that

TABLE OF CONTENTS

TITLE PAGE                                                                                                             i

DECLARATION                                                                                           ii

CERTIFICATION                                                                                         iii

DEDICATION                                                                                               iv

ACKNOWLEDGEMENTS                                                                           v

ABSTRACT                                                                                                   viii

TABLE OF CONTENTS                                                                               ix        

CHAPTER ONE: INTRODUCTION

1.1 Background to the Study                                                                         1

1.2 Statement of the Problem                                                                         4

1.3 Objectives of the Study                                                                            4

1.4 Research Questions                                                                                   5

1.5 Significance of the Study                                                                         6

1.6 Scope of the Study                                                                                   6

1.7 Definition of the Terms                                                                            7

1.8 Limitations of study                                                                                 8

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.0 Introduction                                                                                              9

2.1 History of Stand-Up Comedy in Nigeria                                                 10

2.2 Stand-Up Comedy as a Communicative Tool                                          13

2.3 Socio-Economic Development of Stand-Up Comedy                             14

2.4 The Impact of Stand-Up Comedy on the Society                                                16

CHAPTER THREE: THEORETICAL FRAMEWORK AND

RESEARCH METHODOLOGY

3.0 Introduction                                                                                              21

3.1 Research Design                                                                                       21

3.2 Population of the Study                                                                            22

3.3 Sampling Technique and Size                                                                   22

3.4 Instrument of Data Collection                                                                  23

3.5 Method of data Collection                                                                       23

3.6 Method of Data Analysis                                                                         24

3.7 Theoretical Framework                                                                             24

CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS

4.0 Introduction                                                                                              27

4.1 Presentation of Data                                                                                 27

4.2 Analysis of Data                                                                                       27

4.3 Discussion of Findings                                                                             40

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.0 Introduction                                                                                              46

5.1 Summary                                                                                                   46

5.2 Conclusion                                                                                                48

5.3 Recommendations                                                                                                49

REFERENCES                                                                                            51

APPENDIX I

APPENDIX II

APPENDIX III                                                                                                         52