TABLE OF CONTENTS
DEDICATION
DECLARATION
APPROVAL PAGE
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
LIST OF TABLES
CHAPTER ONE: INTRODUCTION
1.1 Descriptive background to the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research hypothesis
1.5 Scope and limitation of the study
1.6 Significance of the study
1.7 Operational definition terms
CHAPTER TWO: LITERATURE REVIEW
- Concept of customer relationship
- Customer relationship management dimension
- Conceptual frame work
- Customer orientation and frame work
2.4.1 Brand orientation and customer relationship preference
- Knowledge management and informal business preference
- Empirical studies
- Small business in Niger
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research design
3.2 Study area
3.3 Population of the study
3.4 Sampling design and procedures
3.5 Sampling procedure and size
3.6 Source of data and data collection method
3.6.1 Primary data
3.6.2 Secondary data
CHAPTER FOUR: RESULTS AND DISCUSSION
4.1 Data presentation and analysis
4.2 Hypothesis by hypothesis
4.3 Discussion of findings
CHAPTER FIVE: SUMMARY CONCLUSION AND FINDINGS
5.2 Summary of conclusion
5.3 Recommendation
REFERENCES
APPENDICES