THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL GROWTH AND DEVELOPMENT

THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL GROWTH AND DEVELOPMENT

CHAPTER ONE

INTRODUCTION

1.1    BACKGROUND OF THE STUDY

Effective communication is at the centre of management process. Communication is geared towards establishing and maintaining mutual understanding between organization and employees and can be employed to enhance operational efficiency.

A review of importance of communication dates back to the days of scientific and human relations approaches to management.

However, while the scientific management school viewed organization communication one- sided viewed limited to command and control the human relation school saw it as being reciprocal in nature between supervisors and subordinates (two ways).

The system school which emerged later viewed organizational communication as a system comprising   of interdependent sub-systems. The ability of the various units, departments and structures of the organization to function as one depends largely on the effectiveness of communication within the organization. Communication is seen essentially as the medium through which the various aims of an organization interact in achieving the goals of an organization (Agu, 2003) the understanding developed by the system school popularized the importance of effective interpersonal and organizational communication.

Effective communications is a vital tool of management because in the absence of commucnaiton all attempts to  carryout activities of an organization are in vain. In the absence of communication, no instruction can be given, no orders taken,, no contact made with superiors and subordinate and no information can be exchanged. Successful planning, organizing, staffing, directing, co-ordinating and budgeting (POSDCORB) are a result of effective communication.

Furthermore, the communication sent must be understandable and acceptable to both parties. This is one of the basic features of communication. And if both parties are not of one mind as to what the communication means, there is no commucnaiton at all. it follows that unless management can make itself properly understood throughout the undertaking, then proper functioning of the organization will not be effective.

The purpose of this work is to assess the impact of communication on organization growth and development using the media as a case study.

 

 

 

 

 

 

1.2    STATEMENT OF PROBLEM

Inspite of the major impacts created by effective communication, organizations are still having some challenges about  their performance.

In this modern society now, effective commucnaiton on the organization depends on the necessary of organization to achieve their goals and objective at the right point in time, and their staffs will be enabled to carryout their duties effectively. However some organizations do not pay adequate attention to this, this is the problem.

 

1.3    OBJECTIVE OF THE STUDY

The main objective of this research is to examine the impact of effective communication on the growth and development of the organization, specific objectives includes.

  1. To identify the communication strategies and techniques use din Le Meridian Ibom hotel and Golf Resort
  2. To access the impact of this strategy and technique on the growth and development of the organization
  3. To identify problems militating against effective communication in the organization

 

1.4    RESEARCH QUESTIONS

  1. Does communication strategies and techniques help the organization to growth and develop?

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