THE IMPACT OF RADIO PROGRAMMING ON THE RURAL DWELLERS. (A CASE STUDY OF BARUTEN LOCAL GOVERNMENT AREA OF KWARA STATE).

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ABSTRACT

     This study was under taken to ascertain the impact of radio using Baruten as a case of the study.

      The study provided background information in the history of radio programming and radio kwara. It also sought to find out the problems associated with the dissemination of development information by the radio to the rural dwellers.

       The method used is the case for the study and the study employed the use of questionnaire in gathering data. A total number of 180 questionnaires were analyzed and graphically explained with the use of table and simple percentage method.

       The data analysis revealed that radio programming has had much impact on rural dwellers.

       The study therefore, recommend that community radio programming should be encourage and spread widely for effective information dissemination in rural areas.

TABLE OF CONTENTS

Title page                                                                                i

Certification                                                                            ii

Dedication                                                                              iii

Acknowledgement                                                                  iv

Abstract                                                                                  v

Table of content                                                                      vi

List of table                                                                             vii

CHAPTER ONE

 Introduction

  1.  Background of the study                                      1
    1.  Statement of the problem                                      7
    1.  Objectives of the study                                          8
    1.  Research question                                                 9
    1.  Significance of the study                                       7
    1.  Scope of the study                                               11
    1.  Operational definition of terms                           12
    1.  Limitations of the study         13                                                                                       

CHAPTER TWO

Review of related literature  

2.1    Theoretical framework                                        19

2.2    Conceptual framework                                     

2.3    Review of empirical studies / review of related literature     32  

2.4    Radio as a medium                                             50

2.5    Types of radio programming

2.6    Characteristics of radio

2.7    Functions of radio programming                                55

CHAPTER THREE

Research methodology

3.1    Research design                                                  62

3.2    Research variable

3.3    Universe of the study

3.4    Sample size and sampling techniques                        64

3.5    Unit of analysis                            

3.6    Instrumentations

3.7    Validity of the instrument

3.8    Method of administration of the instrument

3.9    Method of data analysis

3.10  Population of the study

CHAPTER FOUR

4.1    Analysis of the performance of the research     instrument

4.2    Analysis of the demographic segment of the research questionnaire

4.3    Answers to the research question

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.1    Summary

5.2    Conclusion

5.3    Recommendations

References

LIST OF TABLES AND ILLUSTRATION

TABLE 1: Sex of the respondent

TABLE 2: Age distribution of the respondents

TABLE 3: Marital status of respondents

TABLE 4: Educational qualification

TABLE 5: Occupational distribution of respondents

TABLE 6: Respondent time of listening to radio

TABLE 7: Radio as a medium that disseminate development Information about the community

TABLE 8: No station accessible to the respondents

TABLE 9: Functions / role of the radio to the respondents

TABLE10: Respondent rating of the radio based on transmission of developmental information.

CHAPTER ONE

1.1   BACKGROUND OF THE STUDY  

The media of communication i.e.; the channel through which information is conveyed to the general public. Such channel includes; radio, television, newspaper e.t.c.

The radio as a medium of communication is one of the most ambitious. The most effective and cheapest means of communication. Apart from its primary response of informing, educating and entertaining the public, it provides opportunity for man to understand both his immediate and distant environment.

Programming on the other hand is the broadcast programming of a radio formed or content that is organized for commercial broadcasting and public broadcasting of radio station.

According to Zuma 1 (2011), the radio is a nation builder instrument, it can be a important partner in the drive to make rural area economically and socially viable.

As a means of communication, the radio is unique in both its portability and ability to reach people in urban and rural areas.

It can be use to transmit music, speech and other information to a large audience.

For Daramola 1 (2001: 55), radio reaches every corner of the globe. The rural community most especially relies on it for information because it breaks language barriers and illiteracy. This is why it is an effective tool for disseminating development information to the rural areas for adequate communication growth.

As it may be, this study will examine the impact of radio programming on rural dweller using Baruten as the study.

THE IMPACT OF RADIO PROGRAMMING ON THE RURAL DWELLERS. (A CASE STUDY OF BARUTEN LOCAL GOVERNMENT AREA OF KWARA STATE).