THE INFLUENCE OF MISSION STATEMENTS ON EMPLOYEE TARGET ATTAINMENT : A CASE OF SOCIAL SECURITY AND NATIONAL INSURANCE TRUST, TEMA AREA

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ABSTRACT

This study is motivated by the fact that Ghanaian – specific cases are woefully lacking. The study is conducted among the workforce of a unique organization – a Ghanaian public institution, The Social Security and National Insurance Trust (SSNIT) to ascertain the perspectives of employees on whether the institution’s mission and vision statements impacts their behaviours and attitudes towards organizational productivity.

The main objective of this study is to examine the influence of mission statements on employees’ target attainment. More specifically, the objectives of this research aim to: Examine the state of staff awareness regarding mission statements, determine how employees understand the content

of mission and Ascertain the extent to which the content of mission reflects the target of the employees.

The Cross – Sectional Survey design was the specific research design adopted with non- probability convenient sampling technique. The study population was the Social Security and National Insurance Trust (SSNIT) Tema East Branch.The main research instrument employed was a survey questionnaire including mainly closed but some open-ended questions.

The study concluded that the staff of SSNIT are aware that SSNIT has a mission statement and they have first-hand information about the mission statement and do not have knowledge about SSNIT SMART frameworks as a link to their work target.

The study recommends that Management should organize a special training program for the staff at all levels on the content of the mission and vision statements and as part of a regular training schedule, staff should be introduced to the fine detail of the content of the mission statement.