ABSTRACT
Stylistics as a linguistic science has evolved significantly since the Romantic era. The schools of thought with their ideological perspectives of the phenomenon have shifted the scope from written literary works to include newspapers in particular for their popularity. However, much of the works in this field has been limited to identifying the stylistic features and making grammatical analysis of them. One of the areas that have been given little attention is the psychological underpinning of newspaper style and pragmatics in relation to the various linguistics phenomena. Consequently, this study intends to delve into the psychological and psycholinguistic and pragmatic parameters of the phenomenon of Spanish newspaper El Pais during the presidential campaign of 2011 within the socio-cultural context of journalistic style. The objective is also to understand how newspaper style functions within the framework of the art of communication based on the suspicion of the presence of certain distinctive peculiarities and dianoetic intangibles hitherto unknown. The study also envisages among other things to undertake analysis of the linguistic psychodynamics which come into play in newspaper language in the light of the theories of language. This study first of all is of significant importance for the study of style as a linguistic science and secondly intends to advance knowledge in the area of communication, cognition and language as a dynamic and socio-cultural phenomenon.