TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
ABSTRACT
This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestors sheet made by emenite Nigeria limited) was carried out due to the following objectives.
- To determine how trade their can help to stimulate marketing produces.
- How trade fair can help a company to increased their marketing shares and profits
- Whether participants, organizer and consumer obtain values for their money.
Finally, to access how the participating companies make adjustment when need arises in other to achieve the above objectives, the research carried out face to face oral interview which helped them obtain information 50 respondent were interviewed. Based on analysis the following findings were made.
- Emenlte participant in trade fair help successfully in promoting products asbsetors sheet
- Trade fair positively created awareness of absorb sheet product of emenite ltd.
- And emenite participation help to increase customer patronage. In the view of the above ending the researcher recommend the following.
- Tan emenite should continues to attend trade fair because it promotes it’s products.
- That emenite ltd should improved on its transportation arrangement.
- Based on the fact that trade fair creates awareness and increase customer patronages emenite should continue to attend trade fairs.
TABLE OF CONTENTS
Title page
Abstract
Table of content
CHAPTER ONE INTRODUCTION
1.1. Background to the study
1.2. Statement of the problem
1.3. Objectives of the study
1.4. research question
1.5. Significance of the study
1.6. Scope of the study
1.7. Limitation of the study
1.8. Methodology of study
CHAPTER TWO LITERATURE REVIEW
2.1. Management of trade fairs
2.2 Meaning of trade fair
2.3 Objective of trade fair
2.4 The organization of trade fair
2.5 Guides for all trade fair
2.6 Trade fair as a promotional tool
2.7 Performance and prospect of trade fair
2.8 The impact of trade fair on local manufactures.
2.9 Basic rules for effective and efficiency trade fair
CHAPTER THREE: RESEARCH
RESEARCH METHODOLOGY
3.1 Sources of data
3.2 Population of the study
3.3 Size determination sample
3.5 Sampling techniques
3.6 Research instrument questionnaires
3.7 Validity of research instrument
3.8 Method of data treatment and analysis
CHAPTER FOUR: SUMMARY
4.1 Summary of findings
4.2 Conclusion
4.3 Recommendations
Chapter one
1.1. BACKGROUND TO THE STUDY
Trade fair is a form of promotional device that enables companies or manufactures to show case and demonstrate their products to both middlemen and ultimate consumers.
It can also be defined as a means through which manufactures, distributors display their good to the members of the public.
People participation in trade fairs have privilege to physically examine, make comparison and learn about new source.
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TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS