TABLES OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv
Table of Contents – – – – – – vi
List of Tables – – – – – – ix
List of Appendices – – – – – x
Abstract – – – – – – – xi
- INTRODUCTION – – – – – 1
- Background of the Study – – – – 1
- Statement of the problem – – – – – 5
- Objectives of the Study – – – – – 6
- Research Questions- – – – – – 7
- Scope of the Study- – – – – – 7
- Significance of the Study – – – – 7
- Limitations of the Study – – – – 8
- Definition of Terms – – – – – 8
- REVIEW OF RELATED LITERATURE – – 10
- The Traditional Newsman- – – – – 10
- History of COVID-19 – – – – – – – 11
- Overview of COVID-19 – – – – – – 12
- Community Mobilization – – – – – – 15
- Characteristics of Community Mobilization – – – 17
- Main Agenda of Community Mobilization for Health for all 20
- Examples of Community Mobilization Initiatives in the Region 25
- Tapping Potential in the Region – – – – – 29
- Assessment of Community Mobilization – – – 31
- Theoretical Framework – – – – – – 33
- Review of Studies – – – – – – – 35
- RESEARCH METHODOLOGY – – – – 38
- Research Design – – – – – – – 38
- Population of the Study – – – – – – 38
- Sample and Sampling Procedure – – – – 39
- Instrument for Data Collection – – – – – 39
- Validity and Reliability – – – – – – 40
- Method of Data Presentation and Analysis – – 41
- DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – – – 42
- Data Presentation and Analysis – – – – 42
- Discussion of Findings – – – – – – 50
- SUMMARY, CONCLUSION AND
RECOMMENDATION – – – – – 55
- Summary – – – – – – – – 55
- Conclusions – – – – – – – – 56
- Recommendations – – – – – – – 57
References
Appendix/Appendices
ABSTRACT
This research focuses on traditional newsman and community mobilization against COVID 19 in NsitUbium Local Government Area. to ascertain if the traditional newsman exists within Nsit Ubium Local Government Area, to determine the extent coverage of the COVID-19 pandemic by the traditional newsman, to find out if the traditional newsman was able to mobilize, sensitize and enlighten ruralites on the dangers of the COVID-19 pandemic and to determine also if the extent of mobilization, sensitization, and enlightenment was adequate to drive home the message of the traditional newsmen to ruralites. The study adopted a case study as a research design.The theoretical framework used in the study was “perception theory of the media” and the census of 320 was the sample size.Data were gathered through the use of structured questionnaire.The ethnographic and survey method of research aided the study.It was concluded that the traditional newsman should be exposed to trainings to improve on how to sensitize, mobilize and enlighten the rural populace, since the rural areas of Nsit Ubium are bereft of amenities that can be used to better a lot of the people. It was recommended that the traditional newsman should be trained in the art and science of reporting the rural areas, especially, on issues such as COVID-19 and other related issues. It was also recommended that more proactive measures need to be taken by the government at all levels in order to ensure that health care facilities are provided for people of Nsit Ubium Local Government Area.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The traditional newsman is the Chief information purveyor in his clime. For any information to be effective and efficient the media must play a critical role in its information dissemination to the needed destination of choice. As an agent of mobilization, sensitization and enlightenment, the media plays vital roles in ensuring that information is disseminated to audiences through its varied channels. Thus, the traditional information dissemination mechanism is not left out in the role of sensitization, mobilization and enlightenment.
