INTRODUCTION
Advertising is any paid form of non-personal presentation and promotion of persons, institutions, ideas, goods or services, by an identified sponsor using appropriate medium or media of communication. According to the Cable news network (CNN), advertising gives us the right to choose, in the market place. It induces immediate sales and builds sustainable image for a product. Advertising also informs buyers about products that ate new in the market as well as remind them about old ones almost forgotten due to lack of publicity on them. It tells about names of such new products and where to get them. Using well know models to advertise products or services creates arousal of interest if viewers identify such products or services with the models.
