UYO RESIDENT’S PERCEPTION OF CORPORATE SOCIAL RESPONSIVENESS OF GSM COMPANIES IN NIGERIA
1.1 Background to the Study
The telecommunications sector represents one of the strategic engines for economic growth and social inclusion. The ‘information society’ is becoming more dependent on the services provided by the telecommunications corporations. Therefore, the way in which telecommunication corporations accomplish their economic, social and environmental responsibilities has serious consequences for the entire spectrum of society. Corporate social responsiveness (CRS) in the telecommunications sector plays an important role of achieving sustainable development. Identifying the main rationales that determine telecommunication actors to adopt CSR practices is a prerequisite for any attempt aimed at magnifying the social responsibility of telecom corporations. Revealing the different incentive structure corporations have for undertaking CSR activities can explain why some telecom corporations are champions and other laggards of social responsibility.
The business goal of any corporation is to provide value and incentive to its shareholders. Therefore, profit-oriented corporations or organizations are not a charitable organization although sometimes it is in their direct interest to support charitable activities. Furthermore, sometimes corporations or organizations carry out certain activities that government should undertake, although they are not government agencies. It is beneficial for the corporations to carry out such socially responsible activities.
Corporate social responsiveness (CSR) is defined as categories of economic, legal, ethical and discretionary activities of a business entity as adapted to contribute to the values and expectations of society (Joyner, Payne & Raiborn, 2002; Coldwell, 2000). Corporate social responsiveness is also the continuing commitments by any business organization whereby they emphasize the ethical elements in their management and overall organizational structure (Richardson et al, 1999). At the same time, companies are responsible for national economic development by improving the quality of life of the whole workforce and their families as well (Abbott & monsen, 1999).
As commonly understood, corporate social responsiveness (CSR) means the benevolent activities of the corporate bodies which will bring about the overall betterment of the mass people in the society and which has a linchpin role to contribute in the macro economy of the country (Sarker, 2012). For this reason, CSR has been accepted as a means of major business ethics and corporate organizations are trying to contribute to the society in accordance with their CSR policies.
In this perspective, CSR concept has a promising humane future as it addresses and captures the most important concerns of the public regarding business and society relationships (Carrol, 1999). Besides conducting business activities and pursuing financial benefits, corporate bodies have also several other roles and responsibilities towards the society such as the social and environmental responsibilities and business contributions that would benefit the society at large (Margolis & Walsh, 2000). It is mandatory in these days for companies to conform to the legal responsibilities as prescribed by law.