ABSTRACT
This study is being carried out to investigate Uyo urban residents perception of the rebranding Nigeria project launched by the federal government through it ministry of information and communication. The survey research methods was used in carrying out the study, the instruments used for data collection was the questionnaire. A total of 383 copies of the questionnaire were administered to respondents in Uyo metropolis 300 of which were returned and analyzed using sample percentages. The research discovered that the public perception impact especially in the area of changing the negative attitudes of Nigerians in terms of the way they do things and talk about Nigeria. Findings also revealed that the campaign may change the negative foreign perception in well managed. Based on the findings, the study recommended that the campaign should transcend rhetoric sloganeering and advertised priorities but rather, the government should outlined clear measures it will be taking to reduce human right abuses, election fraud, corruption and malpractices in all facets of rebranding should adopt the practice of good governments service delivery, transparency and accountability. This is in addition to ensuring the passage of the freedom of information bill pending at the National Assembly and addressing effectively, the higher Delta Problem.
TABLE OF CONTENTS
Title Page
Certification – – – – – – – – ii
Dedication – – – – – – – – iii
Acknowledgement – – – – – – – iv
Abstract – – – – – – – – – v
Table of Contents – – – – – – – – vi-ix
1.0 Introduction – – – – – – – 1-3
1.1 Background of the Study – – – – – 3-4
1.2 Statement of the Problem – – – – – 5-6
1.3 Objectives of the Problem – – – – – 6
1.4 Research Questions – – – – – – 6-7
1.5 Scope of Study – – – – – – – 7
1.5 Significance of the Study – – – – – 7-8
1.9 Limitation of the Study – – – – – – 8
1.8 Delimitation of the Study – – – – – 8-9
2.0 LITERATURE REVIEW – – – – – 10
2.1 Introduction – – – – – – – 10-114
2.2 Review of Concepts – – – – – – 11
2.2.1 Concepts of Branding – – – – – – 11-12
2.2.2 Concept of Rebranding – – – – – – 12-13
2.2.3 Corporate Image – – – – – – – 13-15
2.2.4 Corporate Problem – – – – – – 15-16
2.2.5 PR Campaign – – – – – – – 16-19
2.2.6 Concepts of Perception – – – – – – 19-21
2.3 Review of Opinion in the Problem – – – – 21-23
2.4 Theoretical Framework – – – – – – 23
2.4.1 Individual Differences Theory – – – – – 24-26
2.4.2 Selective Principles – – – – – – 26-28
2.5 Review of Study – – – – – – 28
3.0 RESEARCH METHODOLOGY – – – – 29
3.1 Introduction – – – – – – – 29
3.2 Research Design – – – – – – – 30-31
3.3 Population of the Study – – – – – – 31-33
3.4 Sample/Sampling Procedure – – – – – 34
3.5 Description of Measuring Instruments – – – 35-35
3.6 Validity and Reliability of Measuring – – – 34-35
3.7 Method of Data Collection – – – – – 35
3.8 Method of Data Analysis – – – – – 35
4.0 DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – – – 36
4.1 Introduction – – – – – – – 36
4.2 Presentation of Data – – – – – – 37-46
4.3 Discussion of Findings – – – – – – 46
4.3.1 Research Question 1 – – – – – – 47-48
4.3.2 Research Question 2 – – – – – – 48-49
4.3.3 Research Question 3 – – – – – – 49
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction – – – – – – – 50
5.2 Summary – – – – – – – – 50
5.3 Conclusion – – – – – – – – 50
5.4 Recommendation – – – – – – – 51-54
References
Appendix
CHAPTER ONE
INTRODUCTION
Many Nigerians are not enthusiastic about the image laundering project Rebranding Nigerian of the Federal Government.
The Widespread view is that the campaign tagged GOOD PEOPLE, GREAT NATION, speak headed by information and communication minister, Dora Akunyili, might not achieve its desired aim report published in newspaper and magazines have either supported reports in the punch newspaper of 1st April, 2009 edition. The commentator stressed that the Nigerian people have always been good people from a great nation, except for “our” bad leaders that need absolute rebranding. In supporting this view, Aregbeshola (2009) believes that Nigerian’s images can only be improved when both the leaders and followers begin to do what is right. He maintains thus;
