THE INFLUENCE OF WESTERN CULTURE ON THE NIGERIAN YOUTH (A CASE STUDY OF TAKUM L.G.A) (MASS COMMUNICATION PROJECT TOPICS AND MATERIALS)
1.1 BACKGROUND OF THE STUDY
This study is on the influence of western culture on the Nigerian youths using Takum Local Government as a case study. The term culture has been defined differently by many people. The different definitions attached to culture are based on the differences in the orientation of the people.
According to Ekeh (2012), culture is construct used in an attempt to analyzed and integrate events and ideals in broad spectrum of area of society. Jakayinka (2002) states that from wider perspective, culture includes the total repertoire of human action which are socially transmitted from generation to generation. Obiora (2002), say that the transformation of culture is gradual and not sudden. Culture is a continuous process of change. it changes exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to generation. The Nigeria culture is observed to be fading out as a result of the acceptance and adaptation of the mode mist’s solution on to underdevelopment.
Cultural imperialism is a term used to describe the imposition of western culture on the culture of people in developing countries. Cultural imperialism often refers to America’s cultural influence on other countries, for better or worse.
A man’s right lies in his confidence and personality which is greatly nurtured by his culture. Man is essentially the product of his culture. It beats and moulds a person into a particular shape. Culture makes one think, speak, dance and behave in a particular manner. It’s culture that makes one Kanuri, Jukun, Hausa, Igbo, Yoruba, Alago, Tiv, etc.
Africa as a continent and Nigeria as a country have their given cultures which are unique in their own respect. This culture may not be absolutely the same among all countries and even within a country, a lot of cultures exist but there are features that differentiate Africans from other people of the world. The issue here is that any person with passion for the African culture today will believe that, the very material, spiritual and aesthetic fabric of African people had been destroyed by western civilization considering the youth in Takum Local Government Area.
Nigeria which is made up of rich and diverse cultural values is beginning to lose most its cultural ideals especially through the adoption of foreign culture showcased through the mass media. Nowadays, it is observed that our youth have abandoned our local attires such as the ‘Adire’ and ‘Ankara’ for alien attires. It is common to see young people (youth) walking across the streets half nude putting on micro-mini skirts, handless top, trousers and other outfits that are not part of our cultural identity.
Africans and indeed Nigerians have their traditional attires especially Takum local government, but how many youth proudly abide by the culture and wear such traditional attires today? A visit to banks in Takum local government will give you a perfect example. In fact, it is mandatory in the banks that you wear a suit except on Fridays that you are allowed to wear native attire. The question we must answer is whether wearing of suit part of Takum culture or western culture? Must we copy everything western? Can’t we promote our rich cultural and traditional outfit so our local industries can boom?