ABSTRACT

Blogging has become a major tool for people to interact and make known their various perspectives on life and the world at large. The study investigates the usage and practice of blogging by Ghanaian women.

Using the theory of technology diffusion and adoption, liberal feminist theory and the sense of agency and community, the study establishes that Ghanaian women are actively engaging with blogs by creating personal journal blogs, writing on diverse themes but predominantly on love, among others. The qualitative content analysis was employed to analyse 50 blog posts of Ghanaian women in order to come out with the findings.