INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG...
 INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Nigerian telecommunication industry has evolved into a...
SOCIETAL IMPACT OF CORRUPTION IN THE JOURNALISM PRACTICES
CHAPTER ONE
INTRODUCTION
1.0 Background of the Study
As a profession that serves the interest of the public, journalists have vast responsibilities everyday facing challenges that test...
LISTENERSHIP LEVEL AND PERCEPTION OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA CAMPUS...
LISTENER SHIP LEVEL AND PERCEPTION OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA CAMPUS RADIO PROGRAM (A CASE STUDY OF LISTENERS IN MINNA)
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Â Â BACKGROUND TO...
THE IMPACT OF NOLLYWOOD MOVIES ON THE MORAL CONSCIOUSNESS OF THE...
BACKGROUND OF THE STUDY
The Nigeria entertainment industry has become a socio-economic driver in the country. The impacts of some movies on the...
PROBLEMS AND PROSPECT OF ONLINE INVESTIGATIVE JOURNALISM IN MASS MEDIA
PROBLEMS AND PROSPECT OF ONLINE INVESTIGATIVE JOURNALISM IN MASS MEDIA
Investigative journalism was described in many ways throughout the afternoon: as “uncovering the hidden”; “expensive”;...
THE ASSESSMENT OF EXXONMOBIL CORPORATE SOCIAL RESPONSIBILITIES
THE ASSESSMENT OF EXXONMOBILE CORPORATE SOCIAL RESPONSIBILITIES
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Â Â Background of the Study
Corporate social responsibility can be defined as the “economic legal, ethical and discretionary...
IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA
IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA
Abstract
This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with...
ASSESSMENT OF READERS PERCEPTION OF THE USE OF PHOTOGRAPHS IN NIGERIAN...
TABLE OF
CONTENTS
Title
page i
Declaration ii
Certification iii
Dedication
iv
Acknowledgement
v
Table
of contents vi
List
of tables viii
Abstract x
CHAPTER ONE: INTRODUCTION...
CHALLENGES FACING THE MEDIA ORGANIZATION IN DISSEMINATION OF INFORMATION
CHALLENGES FACING THE MEDIA ORGANIZATION IN DISSEMINATION OF INFORMATION
ABSTRACT
The subject matter of this work is “challenges facing the media in Dissemination of information” in...
IMPACTS OF PUBLIC RELATIONS IN GRASSROOT DEVELOPMENT
IMPACTS OF PUBLIC RELATIONS IN GRASSROOT DEVELOPMENT
ABSTRACT
The primary objective of this study is to examine the role of public relations in grassroots development: A...
PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT (A CASE...
PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT (A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION AWKA
ABSTRACT
Public Relations through sometimes over looked...
ROLE OF MASS COMMUNICATION IN DEVELOPING COUNTRIES NIGERIA AS A CASE...
ROLE OF MASS COMMUNICATION IN DEVELOPING COUNTRIES NIGERIA AS A CASE STUDY
ABSTRACTS
If there have been problems politically, socially and economically in the third world...
ATTITUDE OF NIGERIANS TO THE ROLE OF MASS MEDIA IN THE...
ATTITUDE OF NIGERIANS TO THE ROLE OF MASS MEDIA IN THE ENTHRONEMENT OF DEMOCRACY SINCE 1999
CHAPTER ONE
INTRODUCTION
The conventional wisdom among Third World planners today...
AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK
AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK
ABSTRACT
Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements...
INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT...
INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
Abstract
Influence of commercial advertising on the productpromotion of indomie instant noodles. A study...
