ABSTRACT
This study was carried out to determine the impact of corporate social responsibility on firm’s profitability, using UNICEM Ltd, Calabar as a study. The study examined and identified problems associated with firms’ performance as a result of carrying out corporate social responsibility activities. The study adopted the survey research design and a sample size of 371 was obtained using Taro Yamane model for sample size determination. Data used for the study was basically obtained from primary sources. Three hundred and seventy one questionnaires were administered to the staffs and management of Niger mills Plc, Calabar. The data collected were analyzed using Pearson product moment correlation model with the aid of the Statistical Package for Social Sciences (SPSS) computer program. The results of the analyzes revealed that there is a significant relationship between corporate social responsibility and improved performance of an organization (r = 0.788, α = 0.05); there is a significant relationship between corporate social responsibility and the performance of an organization (r = 0.727, α = 0.05); and that there is a significant relationship between firm’s core values and compliance with corporate social responsibility (r = 0.734, α = 0.05). The result indicated that the practice of corporate socials responsibility is an integral factor in increasing the performance of organizations. The study recommended that companies should engage in corporate social responsibility not only to improve their performance, but to also strengthen their legitimacy, reputation, and building competitive advantage.
LIST OF TABLES
Table Pages
Table 4.1 Distribution of Respondents according to gender 36
Table 4.2 Distribution of Respondents according years of service 36
Table 4.3 Distribution of Respondents according
To marital status 37
Table 4.4 Distribution of Respondents according
to Highest academic qualifications 37
Table 4.5 Distribution of Respondents according
to occupation 37
Table 4.6 Distribution of Respondents according to waste
disposal and profitability of Unicem 38
Table 4.7 Distribution of Respondents according to CSR
and profitability of Unicem 39
Table 4.8 Distribution of Respondents according
to Model Summary 44
Table 4.9 Distribution of Respondents according to ANOVAa 45
Table 4.10 Distribution of Respondents according
to coefficients 45
Table 4.11 Distribution of Respondents according
to Model Summary 46
Table 4.12 Distribution of Respondents according to ANOVAa 47
Table 4.13 Distribution of Respondents according to coefficients 47
TABLE OF CONTENT
CONTENT PAGE
CERTIFICATION I
DECLARATION II
DEDICATION III
ACKNOWLEDGEMENT IV
ABSTRACT V
LIST OF TABLES VI
TABLE OF CONTENT VII
CHAPTER ONE: INTRODUCTION
- BACKGROUND OF THE STUDY 1
- STATEMENT OF THE PROBLEM 3
- OBJECTIVES OF THE STUDY 5
- RESEARCH QUESTIONS 5
- RESEARCH HYPOTHESES 5
- SCOPE OF THE STUDY 5
- SIGNIFICANCE OF THE STUDY 6
- ORGANIZATION OF THE STUDY 7
- OPERATIONAL DEFINITION OF TERMS 8
- HISTORICAL BACKGROUND OF UNICEM 9
CHAPTER TWO: LITERATURE REVIEW AND THEORETICAL FRAMEWORK
2.1 THEORETICAL FRAMEWORK 11
2.1.1 STAKEHOLDER THEORY 13
2.1.2 LEGITIMACY THEORY 15
2.2 CONCEPTUAL FRAMEWORK 18
2.2.1 CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY 19
2.2.2 MEASUREMENT OF CORPORATE SOCIAL RESPONSIBILITY 20
2.2.3 MEASUREMENT OF FIRMS’ PROFITABILITY 21
2.3 CORPORATE SOCIAL RESPONSIBILITY AND THE
FIRMS’ GOING CONCERN 24
2.4 EMPIRICAL STUDIES ON CORPORATE
SOCIAL RESPONSIBILITY 25
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 RESEARCH DESIGN 30
3.2 POPULATION OF THE STUDY 30
3.3 SAMPLE SIZE AND SAMPLE SIZE DETERMINATION 30
3.4 SAMPLING PROCEDURE AND SAMPLING TECHNIQUES 31
3.5 METHOD OF DATA COLLECTION AND DATA
COLLECTION SOURCES 31
3.6 INSTRUMENT DEVELOPMENT 32
3.7 INSTRUMENT VALIDATION 33
3.8 INSTRUMENT RELIABILITY TEST 33
3.9 MODEL SPECIFICATION 34
3.10 LIMITATION OF THE STUDY 35
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION
OF FINDINGS
4.1 DATA PRESENTATION 36
4.2 DATA ANALYSIS 40
4.3 TEST OF RESEARCH HYPOTHESES 44
4.4 DISCUSSION OF FINDINGS 48
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY OF FINDINGS 50
5.2 CONCLUSION 51
5.3 RECOMMENDATIONS 52
5.4 SUGGESTION FOR FURTHER STUDIES 53
REFERENCES 54
APPENDIX
