THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

Post Views: 19 CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, organization and event to create and maintain relationships that will satisfy individual and organizational objectives. It is fundamental to business growth. It basically includes getting goods and…Read More

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

Post Views: 9 ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on…Read More

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

Post Views: 13 CHAPTER ONE INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major…Read More

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

Post Views: 14 CHAPTER ONE INTRODUCTION Personal selling consist of individual, personal communication i.e. face to face communication of information from the seller to prospective buyer. Personal selling is person-to-person communication in which the receiver provides immediate feedback to the source message through words gestures, expressions e.t.c such instant feedback allows the source to make…Read More

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC

Post Views: 5 CHAPTER ONE INTRODUCTION To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized…Read More

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

Post Views: 14 CHAPTER ONE Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is…Read More

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

Post Views: 5 CHAPTER TWO LITERATURE REVIEW Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage…Read More

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)

Post Views: 13 CHAPTER ONE 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that…Read More

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC

Post Views: 12 CHAPTER TWO LITERATURE REVIEW The Concept of Customer Retention Customer Retention is a marketing tool used in creating customer’s loyalty in order to retain them (Morns, 2007). However, Dennis (2008) opined that customer retention involves creating customer value through the improvement of products and services in order to satisfy customers so that…Read More

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

Post Views: 15 ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of…Read More

MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS

Post Views: 20 Chapter one Introduction 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising( Wikipedia)….Read More

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

Post Views: 15 CHAPTER ONE INTRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion…Read More

SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA

Post Views: 13 ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned Action and Social Cognitive Theory. The research adopted…Read More

INFLUENCES OF ADVERTISING ON BUSINESS ORGANISATION A CASE STUDY OF DIAMOND BANK, ENUGU

Post Views: 8 TABLE OF CONTENTS Title page                                                                                               i Approval page                                                                                         ii Dedication                                                                                            iii Acknowledgements                                                                                          iv Table of contents                                                                                v Abstract                                                                                                       viii CHAPTER ONE: Introduction 1.1       Background to the study                                                        1 1.2       Statement of Problem                                                           3 1.3       Objectives of study                                                          4 1.4       Research Questions                                                                     4 1.5       Significance of the study                                            5 1.6       Scope…Read More

THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES

Post Views: 32 ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.           To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.           To determine the Impact of promotional strategies on customers…Read More