MARKETING PROJECT TOPICS AND MATERIALS

THE INFLUENCE OF PRODUCT ADVERTISING ON CONSUMER BEHAVIOR

CHAPTER ONEINTRODUCTION1.1 Background to the StudyAdvertising is one of the four promotional tools companies use to direct persuasive communications to consumers or...

THE EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE A CASE STUDY...

CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday...

MARKETING PROJECT TOPICS AND MATERIALS

SALES PROMOTION AS AN EFFECTIVE STRATEGY FOR ACHIEVING MARKETING GOALS IN...

ABSTRACTThis study examines sales promotion as an effective strategy for achieving marketing goals in an organization with particular reference to (Champion Breweries...

MARKETING PROJECT TOPICS AND MATERIALS

CUSTOMER PERCEPTION OF SERVICE QUALITY AND PERFORMANCE OF HOTEL INDUSTRY A...

TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - -...

MARKETING PROJECT TOPICS AND MATERIALS

EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR

CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting,...

MARKETING PROJECT TOPICS AND MATERIALS

DETERMINANTS OF CONSUMERS PURCHASE BEHAVIOR TOWARD LOCALLY MADE SHOES IN NIGERIA...

TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - -...

MARKETING PROJECT TOPICS AND MATERIALS

QUALITY SERVICE DELIVERY AND CUSTOMERS’ SATISFACTION: A CASE STUDY OF FIRST...

CHAPTER ONEINTRODUCTION1.1 Background to the studyThe Banking industry which consist of various banks put together consist of the following; central Bank of...

MARKETING PROJECT TOPICS AND MATERIALS

ONLINE PRESENCE AND CONSUMER BUYING BEHAVIOR

CHAPTER ONEINTRODUCTION1.1 Background to the StudyPrior to this time, marketing activities were basically conducted traditionally. Marketing contacts were made between the potential...

MARKETING PROJECT TOPICS AND MATERIALS

SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK

CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and...

MARKETING PROJECT TOPICS AND MATERIALS

EFFECTS OF SALES PROMOTION ON CUSTOMER PATRONAGE OF FAST FOOD OUTLET...

ABSTRACT This is a research work carried out to evaluate the effect of sales promotion with particular reference to Kilimanjaro fast food outlet....

MARKETING PROJECT TOPICS AND MATERIALS

EFFECT OF UNETHICAL RECRUITMENT PRACTICES ON EMPLOYEES’ TURNOVER A STUDY OF...

TABLE OF CONTENTSTitle Page - - - - ...

MARKETING PROJECT TOPICS AND MATERIALS

EFFECT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF ORGANIZATION A...

TABLE OF CONTENTS Title page - - ...

MARKETING PROJECT TOPICS AND MATERIALS

BULK SMS AND PURCHASING HABITS OF UYO RESIDENTS ON AIRTEL NIGERIA...

ABSTRACTThis study is concerned with assessing the effect of Bulk SMS on Purchasing Habits of Uyo residents with...

MARKETING PROJECT TOPICS AND MATERIALS

ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by...

MARKETING PROJECT TOPICS AND MATERIALS

TRAINING AND DEVELOPMENT OF EMPLOYEES AS PANACEA FOR IMPROVING PRODUCTIVITY IN...

CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY

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