THE EFFECT OF MARKETING ON TOURISM DEVELOPMENT IN CROSS RIVER STATE.
ABSTRACT
This study was conducted to determine the effect service failure has on the adoption of electronic banking in...
SERVICE FAILURE AND ITS EFFECT ON CONSUMERS ADOPTION OF ELECTRONIC BANKING...
ABSTRACT
This study was conducted to determine the effect service failure has on the adoption of electronic banking in...
DEVELOPING AN INTEGRATED MARKETING COMMUNICATIONS PLAN FOR AFRICAN POLISTAS.
Table of Contents
EXECUTIVE SUMMARY............................................................................................................ 4
CHAPTER ONE: INTRODUCTION.......................................................................................... 7
INTRODUCTION................................................................................................................. 7Overview...
DESIGNING A STRATEGIC INVESTMENT FRAMEWORK FOR BANQMONI LIMITED
TABLE OF CONTENTS
DECLARATION................................................................................................................. i
ACKNOWLEDGMENT.................................................................................................... ii
EXECUTIVE SUMMARY............................................................................................... iii
CONSUMERS’ PERCEPTION OF TRUTH IN ADVERTISING
TABLE OF CONTENTS
Title Page........................................................................................................ i
Dedication...................................................................................................... ii
Acknowledgement......................................................................................... iii
THE INFLUENCE OF PRODUCT ADVERTISING ON CONSUMER BEHAVIOR
CHAPTER ONEINTRODUCTION1.1 Background to the StudyAdvertising is one of the four promotional tools companies use to direct persuasive communications to consumers or...
THE EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE A CASE STUDY...
CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday...
SALES PROMOTION AS AN EFFECTIVE STRATEGY FOR ACHIEVING MARKETING GOALS IN...
ABSTRACTThis study examines sales promotion as an effective strategy for achieving marketing goals in an organization with particular reference to (Champion Breweries...
CUSTOMER PERCEPTION OF SERVICE QUALITY AND PERFORMANCE OF HOTEL INDUSTRY A...
TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - -...
EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR
CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting,...
DETERMINANTS OF CONSUMERS PURCHASE BEHAVIOR TOWARD LOCALLY MADE SHOES IN NIGERIA...
TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - -...
QUALITY SERVICE DELIVERY AND CUSTOMERS’ SATISFACTION: A CASE STUDY OF FIRST...
CHAPTER ONEINTRODUCTION1.1 Background to the studyThe Banking industry which consist of various banks put together consist of the following; central Bank of...
ONLINE PRESENCE AND CONSUMER BUYING BEHAVIOR
CHAPTER ONEINTRODUCTION1.1 Background to the StudyPrior to this time, marketing activities were basically conducted traditionally. Marketing contacts were made between the potential...
SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK
CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and...
EFFECTS OF SALES PROMOTION ON CUSTOMER PATRONAGE OF FAST FOOD OUTLET...
ABSTRACT
This is a research work carried out to evaluate the effect of sales promotion with particular reference to Kilimanjaro fast food outlet....
