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MARKETING PROJECT TOPICS AND MATERIALS

Marketing project topics and materials for undergraduate and post graduate students. Research project paper, seminar topics, proposals, titles, ideas and materials are available for dissertation, thesis and essay in Marketing department. Find below the list of research project topics for OND, HND, BSC, PGD, Msc and PHD Marketing students.

THE INFLUENCE OF PRODUCT ADVERTISING ON CONSUMER BEHAVIOR

CHAPTER ONEINTRODUCTION1.1 Background to the StudyAdvertising is one of the four promotional tools companies use to direct persuasive communications to consumers or...

THE EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE A CASE STUDY...

CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday...

SALES PROMOTION AS AN EFFECTIVE STRATEGY FOR ACHIEVING MARKETING GOALS IN...

ABSTRACTThis study examines sales promotion as an effective strategy for achieving marketing goals in an organization with particular reference to (Champion Breweries...

CUSTOMER PERCEPTION OF SERVICE QUALITY AND PERFORMANCE OF HOTEL INDUSTRY A...

TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - -...

EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR

CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting,...

QUALITY SERVICE DELIVERY AND CUSTOMERS’ SATISFACTION: A CASE STUDY OF FIRST...

CHAPTER ONEINTRODUCTION1.1 Background to the studyThe Banking industry which consist of various banks put together consist of the following; central Bank of...

ONLINE PRESENCE AND CONSUMER BUYING BEHAVIOR

CHAPTER ONEINTRODUCTION1.1 Background to the StudyPrior to this time, marketing activities were basically conducted traditionally. Marketing contacts were made between the potential...

SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK

CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and...

EFFECTS OF SALES PROMOTION ON CUSTOMER PATRONAGE OF FAST FOOD OUTLET...

ABSTRACT This is a research work carried out to evaluate the effect of sales promotion with particular reference to Kilimanjaro fast food outlet....

BULK SMS AND PURCHASING HABITS OF UYO RESIDENTS ON AIRTEL NIGERIA...

ABSTRACTThis study is concerned with assessing the effect of Bulk SMS on Purchasing Habits of Uyo residents with...

ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT

Abstract Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by...

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