RADIO LISTENERS CHOICE OF STATION AND PRESENTATION
1.1 The Problem and Its Setting
Mass media has been the most effective means of converging messages to large and heterogeneous listeners. Akpan (1987) expressed that “advances in technology increased the efficiency of communication as it then became possible for a single communication to reach a large number of listeners with the same message at the same time. In other words, the mass media are the channels of disseminating processed information through technological device to mass listeners.
Apart from the print media such as newspapers and magazines, the broadcast media — radio, television and internet are all part of mass media of communication.
However, this study will dwell more on radio news presentation and listeners choice of station as a medium of information dissemination.
The radio is an audio medium which has the capacity to break through the barriers of illiteracy and geographical boundaries.
Research has shown that the use of radio as a medium of information is truly widespread even among rural population (Okunna, 1992).
Radio is one of the major channels used in conveying messages to the mass listeners. It is a powerful medium with the potentials for educating, informing and entertaining the listeners.
Radio is a widely used medium which provides great potential for effective communication in the rural areas. Apart from being the most affordable means of mass communication, radio is very effective for educational purposes. It plays an important role as human beings learn more from listening to radio cultural issues such as values and virtues, attitude formation and inculcated in the minds of the listeners.
Radio is an effective tool in creating awareness regarding many social issues. It is an important and interesting tool for both formal and informal education. Its educational programmes cover a wide range of subjects in different countries. In many countries radio demonstrate the capacity to enhance economic development, contribute to technological advancement, improve health, strengthen national security, combat crime and corruption, give expression to cultural pluralism, enhance attitude formation and promote democratic process among others. Perhaps this provides the reason for the government in Nigeria, through the millennium development goals (MDG) to use radio most as medium of information dissemination because of its penetrability to the rural areas.
This study embarks on a journey of the news listeners in Uyo Urban with a view to obtaining the varied opinion of listeners on the subject matter. Again, books, journals, magazines, newspapers and the internet will form sources of obtaining documented information or data as they relate to issues about radio news presentation and listeners choice of station especially from the general spectrum.