THE CONTRIBUTION OF MOBILE MONEY TO FINANCIAL INCLUSION WITHIN THE GHANAIAN FINANCIAL SECTOR: A CASE STUDY OF THE AWUTU-BREKU AREA

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ABSTRACT

Ten years after the launch of the first mobile money solution in Ghana, the service can be said to be a game changer in the country’s financial services industry. The research aimed at assessing the contribution of mobile money towards the promotion of financial inclusion within the Awutu- Breku area. The study was a descriptive research and the population made up of the users of mobile money. The study used a simple random sampling technique to sample three hundred and twenty- four (324) users of mobile money to answer a designed questionnaire. The study proved that there exists a relationship between financial inclusion and mobile money. The study also indicated that mobile money has led to an increase in financial inclusion. Challenges such as fraud, PIN loss, and network hitches were indicated as hindrances to the mobile money platform. The research made various recommendations such as more security measures should be added to solve the issue of fraud and PIN loss; the regulation of the mobile money service and the instigating of a stakeholder analysis to help improve the service.