ABSTRACT

The purpose of this study is to determine the communication activities of two major charismatic churches in Ghana, the Action Chapel International and the International Central Gospel Church, and extract the advertising activities if any. The study also sought to ascertain why these churches advertise and the advertising channels used. Charismatic churches in Africa and beyond, undertake a plethora of communication activities that appear to suggest advertising practice.

The study will also seek to find out how channels were selected for advertising purposes. The theory which guided the research is the open systems theory. The study used in-depth interviews to collect data.

The findings show that both churches engaged in advertising practices with different approaches and that the type of channel selected for an activity was determined by the goal of the activity.