ABSTRACT

Tourism development is most desirable when it is anchored on sustainability for the benefit of present generation without compromising its value for the future generations. Tourism industry, which is regarded as one of the fastest growing industry, if properly planned and managed, could generate huge revenue, employment, and other benefits. However, for this to be realized, it should not remain in the hands of parties with a laissez-faire approach. The focus of this study is Delta State/Nigeria tourism board with an aim to explore and examine the planning processes of tourism in the context of sustainable approach. A qualitative research method is applied to investigate the topic through in-depth interview with staff of Delta state tourism board. The study revealed that the pace of tourism awareness and development are still at its embryonic stage. Furthermore, the study discovered that bureaucratic bottle neck is also hampering the process of planning without considering the sustainability issues. In the meantime, lack of consensus on a general strategic plan was responsible for lack of proper performance of the industry. Recommendations are suggested how to initiate a strategic planning process and its implementation. Limitations and suggestions for further research are also elaborated.