Extension agent is critical element in all extension activities. If the extension agent is not able to respond to a given situation and function effectively, it does not matter how imaginative the extension approach is or how impressive the supply of inputs and resources for extension work. Indeed, the effectiveness of the extension agent can often determine the success or failure of an extension programme.
The extension agent has to work with people in a variety of different ways. It is often an intimate relationship and one which demands much tact and resourcefulness. The agent inevitably works with people whose circumstances are different from his own. The extension agent is a change agent: he intervenes to bring about change in order to help improve the lives of the farmers and their families. This is not an easy task and a series of issues arise in relation to this intervention.
Knowing fully the roles and challenges that face an extension agent, this will serve as a reference point in adopting proven strategies to convince rural farmers to adopt new innovation. The following are the strategies I will adopt to motivate the rural people to accept the new innovation or package I have for them.
