ASSESSMENT OF MALE READERSHIP OF DAILY SUN NEWSPAPER IN IKOT EKPENE LOCAL GOVERNMENT AREA

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TABLE OF CONTENTS

CHAPTER    TITLE                                                                        PAGE

Fly Leaf     

Title Page    –        –        –        –        –        –        –        i

Certification         –        –        –        –        –        –        –        ii

Dedication –        –        –        –        –        –        –        iii

Acknowledgements        –        –        –        –        –        iv

Table of Contents –        –        –        –        –        –        vi

List of Tables       –        –        –        –        –        –        ix

List of Appendices         –        –        –        –        –        –        x

Abstract      –        –        –        –        –        –        –        xi

1.0              INTRODUCTION        –        –        –        –        –        1

  1. Background of the Study        –        –        –        –        –        1
    1. Statement of the Problem –      –        –        –        –        5
    1. Objectives of the Study  –        –        –        –        –        5
    1. Research Questions       –        –        –        –        –        6
    1. Significance of the Study         –        –        –        –        –        6
    1. Scope of the Study        –        –        –        –        –        –        6
    1. Limitations of the Study          –        –        –        –        –        7
    1. Definition of Terms       –        –        –        –        –        7

2.0              REVIEW OF RELATED LITERATURE        –        –        10

2.1              History of Newspaper in Nigeria      –        –        –        10

2.2              Concept of Newspaper –        –        –        –        –        16

2.2.1           A Typical Newspaper  Department –        –        –        18

2.2.2           Newspaper Ownership Patter in Nigeria    –        –        19

2.2.3           Classification of Newspaper   –        –        –        –        23

2.2.4           Formats of Newspaper –        –        –        –        –        24

2.2.5           Contents of Newspaper           –        –        –        –        –        24

2.3              Concept of Daily Sun Newspaper    –        –        –        27

2.3.1           Newspaper and its Usefulness in the Society –     –        28     

2.4              Theoretical Framework  –        –        –        –        –        32

2.5              Review of Studies          –        –        –        –        –        35

3.0              RESEARCH MOTHOLOGY        –        –        –        –        38

3.1              Design of the Study       –        –        –        –        –        38

3.2              Population of the Study –        –        –        –        –        38

3.3              Sample and Sampling Procedure      –        –        –        39

3.4              Instrumentation for Data Collection           –        –        –        39

3.5              Validity and Reliability of Research Instrument –        40

3.6              Method of Data Analysis –      –        –        –        –        41

4.0              DATA PRESENTATION, ANALYSIS AND

                   DISCUSSION OF FINDINGS        –        –        –        43

4.1              Data Presentation and Analysis        –        –        –        –        43

4.2              Discussion of Findings –        –        –        –        –        47

5.0               SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1              Summary    –        –        –        –        –        –        –        50

5.2              Conclusion –        –        –        –        –        –        –        48

5.3              Recommendations                  –        –        –        –        –        48

                   References  –        –        –        –        –        –        –        50

Appendix   –        –        –        –        –        –        –        52

ABSTRACT

This study sought to assess the level of male readership of daily sun newspaper in Ikot Ekpene Local Government Area of Akwa Ibom State. It’s considered the various attributes of the population of the area that influence the level of readership, taking into account the different news contents captured in the daily sun newspaper. A questionnaire approach was used to obtain data from 300 respondents of which correlation analysis was employed to determine the degree of relationship existing between the various populations attributes in the area, and the levels of readership. A strong negative correlation was observed between the individual age and the level of readership for papers with high spot contents, while strong positive correlation was shown between the level of readership and age of the members of the area for papers dominated with news content concerning politics and economic activities. In totality, strong positive relationship was observed between the level of education and readership attributes regardless of age and news contents. It is however recommended that the research should be extended to capture the female readership in the area.