WHY DO BUSINESS FAIL IN WEST AFRICA (CASE STUDY OF GLOBACOM NIGERIA LIMITED. “GLO”) (MANAGEMENT PROJECT TOPICS AND MATERIALS)
ABSTRACT
The high rate at which business collapse in West Africa worries the stakeholders, as many factors were discovered to be militating against the business growth in Africa. Though business failure is a possibility and fact a manager must be acquitted with, incompetence is however the major reason for business failure. The failure of management team of an organization to take strategic approach into all business decision will take a toll on the fortune of the business, in the light of this; this study is on why business fail in West Africa and was targeted on Nigeria business segment.
This thesis highlighted some relevant theoretical studies and empirical investigation which provides an analytical framework for the study of business failure in West Africa, and Globacom Nig Ltd were used as a case study, most analysis of success or failure in business institution are done on micro-basis, using in most cases optimization model. A quantitative research method, personal interview, ratio and correlation analysis were used to analyzed the success effort of Globacom Nig. Ltd. The empirical investigation shows that across the sectors 66% of new establishment were still in existence two years (2) after their start up, and 44% were still in existence four (4) years after. This survival rates do not vary much by industry.
The study shows that despite all odds most firms in the verge of collapse or threatened by failure / distress can therefore have at least hope by trying out merger and acquisition. It is also important that to reverse this business failure trend in the west Africa, individual company must maintain a competitive edge by staying abreast of industry trends.
Keywords: Arise Africa, constitency and percifiarance needed for businessdevelopment in global perspective.
