A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS
A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
This research work is on the topic: problems and...
EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
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Abstract
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion,...
THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES
THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES
ABSTRACT
It was observed that there were areas to theoretical cost, control techniques and those of production with...
APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN...
APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA
Abstract
The image of Nigeria and Nigerians has been highly corroded amongst...
CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH...
CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA
Abstract
Analysis of the perception and the consumer decision making processes...
MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED...
MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA
ABSTRACT
The study aims at assessing the marketing communication tools employed in...
EFFECTS OF PROMOTIONAL STRATEGIES ON THE DEVELOPMENT OF INSURANCE IN ...
EFFECTS OF PROMOTIONAL STRATEGIES ON THE DEVELOPMENT OF INSURANCE IN Â NIGERIA
ABSTRACT
The purpose of this study was to determine the effects of different Promotional Strategies...
EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS(A CASE STUDY...
EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN ENUGU METROPOLIS)
ABSTRACT
It Is often misconstrued that consumer...
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE(A CASE STUDY OF FIRST BANK PLC ABA)
ABSTRACT
The need for this study being the impact...
INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES
INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES
ABSTRACT
Small and medium size enterprises are currently the major part of economic activities through out the...
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS:A STUDY OF SOME SELECTED BANKS
IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS:A STUDY OF SOME SELECTED BANKS
ABSTRACT
The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three...
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A...
IMPACT OF SALES PERSONS ON THEÂ CORPORATEÂ GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UPÂ BOTTLING COMPANY PLC, ENUGU)
ABSTRACT
         Prior to our contemporary time,...
IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING.CASE STUDY OF ZENITH BANK...
IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING.CASE STUDY OF ZENITH BANK NIGERIA PLC,OWERRI
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY:
The concept of delegation of authority...
IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS
IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS
CHAPTER ONE
        1.0   INTRODUCTION
BACKGROUND OF THE STUDY
Customer service on small and medium scale business...
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN...
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
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TABLE OF CONTENTS
Cover Page………………………………………………………………………………
Table of contents…………………………………………………………………………
Abstract…………………………………………………………………………………..
CHAPTER 1
INTRODUCTION…………………………………………………………………………
1.1 Background of  study…………………………………………………………………
1.2 Statement of...
