1.1      Back Ground of the study

Information is power in all spheres of human endeavours. For messages in any organization, information is necessary for them to carryout the functions of management, such as investigating and forecasting, planning, organizing and leadership (the mechanics of management). Leadership and motivating are at the central of the function.

For one to inform at all, one needs communication. Communication is a process of exchanging, transmitting, transferring, expressing, or impacting ideas, sentiments and attitudes, feelings, meaning, information or opinion between individuals or organization (Sambe 2005:2). And since management is achieving stated objectives (usually to produce good and services) by direct human and other resources towards those end, the need for communication to achieve such objectives and direct human and other resources is a desideratum.

Therefore, information affects any decisions taken by the manager and also the quality of work done by the line and staff of any organization. for information to achieve its desires, it must be  timely, precise, accurate and complete disinformation or misinformation is communication malody  and  dose make harm than good in management communication. Communication in a broadcast media, be it private or government owned is like a nervous system in human body. And communication in an organization must not only be netwoned but co-ordinated to achieve it objective in management.

However, Weiner and Huntington linked communication to a element that binds organization of any human group in the sense that unless the homb. Sapiens that is human beings within any organization communicate, that organization cannot achieve its set objectives and goals for which it was established. Therefore, line and staff within an organization have to communicate to be able to perform their various duties.


1.2      Statement of the problem

Organizational communication has been a tool for effective productivity as far as organizational set up it concerned Akwa Ibom Broadcasting corporation has been included on this aspect. Productivity could only be effected in an organization if the organizational communication is viewed more seriously. The case of AKBC might not appear to be different because without organizational communication, it becomes very imperative for such organization to grow. One prime concern is that AKBC which is a government owned organization could be involved in organizational communication procedures. but to what extent? This research work therefore seeks to provide answer to this question.


1.3      Objectives of the study

The following are the objectives of this study:    

  1. To find out how AKBC maintain organizational communication procedures.
  2. Evaluate the extent of organizational communication in AKBC
  3. Find out the channels used in organizational communication in AKBC
  4. Find out how organizational communication has affected staff productivity in AKBC.


1.4      Research Questions

The following research questions have been formulated to guide this study.

  1. How do AKBC maintain organizational communication procedures?
  2. What is the extent of organizational communication in AKBC?
  3. What are the channels used in organizational communication in AKBC?
  4. How does organizational communication affect staffs productivity in AKBC?

1.5      Significance of the study

The study is justifiable because it intends to highlights extensively on organizational communication and productivity in media outfit like AKBC. Consequently, the study shall also contribute meaningfully to academic growth because it will expose researchers to different concepts of organizational communication.

It is therefore agreed that at the end of this research. Students in mass communication, researchers, management of AKBC will benefit immensely by adding more knowledge to themselves.


1.6      Delimitation of the study

The study’s scope is AKBC and focuses on organizational communication and productivity in broadcast media organization.

1.7      Limitation of the study

Since the study involved a survey, the researcher was faced with administration of questionnaires to respondents. This is because most of them were not easily found on their duty posts. Again, lack of fund, scarcity of reference materials on the topic constituted limitations on the researcher.

1.8      Definition of terms

There are some terms that are used in the course of undergoing this study that require an explanation. The meaning of the concepts as it is portrayed in this study is necessary for comprehension.

1.9      Organizational Communication  

Organizational communication is a study of the exchange of words and meanings in an organization as the people within and outside these establishments work towards accomplishing organizational objectives.


This refers to staff efficiency which results from organizational communication in AKBC.

Broadcast Media Organization

Refers to an organization that is responsible for the dissemination of information to the public via radio and television i.e. AKBC radio/television.











2.1      Introduction

Several authors and scholars have reviewed several issues on organizational communication. This is the task of this aspect which this study intends to look at the followings:


2.2      The flow of communication in an organization  

Communicational flow in the organization can develop into many different directions: upward communication, downward and sideward communication.

Upward Communication: This is the communication which goes up the official hierarchy, from the lower to the higher level in the organization. Information goes from the subordinates to the superiors. It is mostly used for sending information associated with the proposals system, employees’ opinion, work, insight, attitudes and problems of the employees.

Downward Communication: This type flows from the higher to the lower levels in the organization it is  characteristic for giving orders, broadening of ideas and communicational knowledge.  It takes up a lot of time, but its most common problems is the loss or denying of information on the path through the chain of command; very often there is misunderstanding of the directions, therefore a backward connecting has to be establish in order to confirm the transmission of corrects and full information.

Weihrich and Koontz term the horizontal and diagonal flow of information  a sideward communication, because of their generic joint features. S. P. Robbins terms them a lateral communication. However, in modern management, experts disagree on its use. For instance in the words of Bernard (1964) “ that some one is bond to sex a message as authoritative, if among other things, he or she cannot endorse and understand the message, or he or she believes that the message is not consistent with the purpose of the organization”.


2.3      Forms of organizational communication

 Oral communication: The spoken word is the main code of the communication. Formal discussions and informal rumours are some of the forms of oral communication. Usual channels of oral communication are phone, video, and face-to-face conversations.

Written Communication: Compared to the oral communication it is tangible where by it is much easier to verify the data. The written communication is attached to some sort of technology which enables us to convey the information (Pc, paper, Pen).

Nonverbal Communication: Facial expression, gesturing, tone of the voice, look and appearance are some of the elements of non verbal communication non-verbal communication implies all intentional and accidental meanings which have no form of a written or spoken word”. (Rouse, 2005)
















3.1      Introduction

This aspect intends to look at the different procedures that will be used by the research to arrive at the study’s result under the following heads.

Areas of study

Research design

Population of the study

Sampling and sampling technique/procedure

Description of research instrument

Validation and reliability of the instrument

Method of data collection

Method of data analysis

3.2      Area of study

The area of study is Akwa Ibom State Broadcasting corporation situated in Uyo metropolis in Akwa Ibom State. Therefore, those to be administered the questionnaires are staff of the corporation.

3.3      Research design

The study design is the survey. This is necessary because the method will be use to obtain views and opinion of respondents.


3.4      Population of the study

The population of the study will consist different categories of staff working in different departments of the corporation.


3.5      Sample and sampling procedure

This will be done by using random sampling procedure in which staff will be selected from different department namely: administrative department, engineering, commercial, finance/Account, news and current affairs, programmes department etc.


3.6      Description of research instrument

The research instrument is the questionnaire. It will further be divided into two sections. Section A will sought for personal information from the respondents while section B will sought for responses from the respondents with options yes and No.



3.7      Validation and reliability of the research instrument

The instrument will be submitted to the supervisor who will check at different questions before  approving it. Based on that, it will ensure that the questions are related to the research at hand on reliability, a pre-test will be done to my colleagues before the copies of questionnaire is sent out.


3.8      Method of data collection

The study will use two method of data collection which is:

Primary data

Secondary data

Primary data

Facts will be obtained from the respondents through questionnaires.

Secondary data

The study will obtained facts from printed materials such as books, peer journals academic journals and also form the internet.





Robbins, S. P. (2003). Organizational Behaviour. New Jersey: Prentice Hall


Rouse, M. J., Rouse, S. (2005). Mass Media. London: Multimedia Hall.


Weihrich, H., Koontz, H. (1994). Communication. Chicago: Routledge.


Fox, R. (2001). Management Research New Jersey: Gallic Press




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