CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Globally, the social media phenomena has gotten increasingly interesting during the previous few years. According to Bazley (2016), social media is a form of online media that facilitates discourse, in contrast to conventional media, which offers material but does not enable readers, viewers, or listeners to participate in its production or evolution. There are several social media platforms, ranging from social sharing sites like YOUTUBE and Flicker to social networking sites like Facebook and Twitter (Maya, 2015). Today, the globe is home to numerous emerging brand names that were almost unheard of just six to seven years ago. Face book, which was established by a 26-year-old same years ago, currently has over 300 million users, including Nigerian President Muhammadu Buhari. Other options include Twitter, Chatter, LinkedIn, and Yammer, to name a few. The internet’s introduction in the 1990s ushered in significant changes in the realm of communication. Today, the internet has firmly established a foothold in people’s lives. It’s impossible to envision a young guy who didn’t check social media for updates and leaf through the news lines at least once a day. The current world compels us to be connected and informed about recent global events (Maya, 2015).
