METAPHORIZATION OF LEADERSHIP CRISIS IN SOME CARTOONS OF NATIONAL DAILIES

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Abstract

This study takes a critical view on how metaphor choices used in the language of cartoons in national dailies depict leadership crisis, as well as views how meanings and messages conveyed with metaphor in cartoons are understood by the readers. Two frameworks underpin the analysis of this study. First is Norman Fairclough’s view in critical discourse analysis which underlies certain ideology in this study and brought out the causative factors of leadership crisis. The second is Charteris-Black Jonathan’s critical metaphor analysis which identifies speaker’s intentions and ideologies behind language use. Both are used to examine the relationship between metaphors used in cartoons and how they are used for communication. This work reveals the communicative value of metaphor and how it is used by cartoonists to communicate and enlighten masses about the happenings in society. Cartoon’s use of figurative language makes it possible for cartoonist to conceal messages through it, and that provides a wealth of information about political issues and sentiments. Through the findings in this study, recommendations were made to students, teachers, leaders, governments, masses, and cartoonists in order to encourage them to help promote cartoon as a tool of enlightenment and language learning process.

Keywords: Language and communication, metaphor, cartoon and leadership

 

TABLE OF CONTENTS

Title Page

Approval Page ———————————————————————————–     i

Certification—————————————————————————————     ii

Dedication  —————————————————————————————–    iii

Acknowledgements  ——————————————————————————     iv

Table of Contents  ———————————————————————————    v

Abstract  ———————————————————————————————    vii

Chapter One: Introduction

  • Background to the Study ———————————————————————     1
  • Statement of Research Problem ———————————————————–       10

1.3 Aim and Objectives ————————————————————————-         11

1.4 Significance of the Study ——————————————————————-        11

  • Scope of the Study ——————————————————— —————-        12

Chapter Two: Literature Review

2.1 Language as a Means of Communication   ————————————————       13

2.2 Language and Content of Cartoon ———————————————————-       19

2.2.1 Cartoon and Language Learning Process   ———————————————-       23

2.3 Concept of Metaphor/ Metaphorization   ————————————————–       26

2.4 Metaphor as Language Device used by Cartoonist ————————————–        36

2.5 Summary   ————————————————————————————-       43

Chapter Three: Theoretical Framework and Research Methodology

3.1 Theoretical Framework   ——————————————————————–        45

3.2  Research Methodology   ——————————————————————–       49

3.2.1  Design of the Study   ————————————————————- ——-        49

3.2.2  Area of Study   ————————————————————- ————–         49

3.2.3  Instruments of the Study   ————————————————————- —       50

3.2.4  Sample and Sampling Size   ————————————————————-        50

3.2.5  Method of Data Collection   ————————————————————–       50

3.2.6 Method of Data Analysis   —————————————————————       51

Chapter Four: Data Presentation and Analysis

4.1 Data Presentation  —————————————————————————-     52

4.1.1 Metaphorical Language in Cartoons of Vanguard Newspaper  ———————-     52

4.1.2 Metaphorical Language in Cartoons of The Sun Newspaper————————-      53

4.2 Data Analysis and Interpretation  ———————————————————-      54

4.2.1 Data Analysis and Interpretation Using the Critical Discourse Analysis(CDA)  —    54

4.2.2 Data Analysis and Interpretation Using Critical Metaphor Analysis(CMA)  ——      64

4.2.2.1 For Vanguard Newspaper —————————————————————      65

4.2.2.2For The Sun Newspaper —————————————————————–        69

 

Chapter Five: Findings, Summary, Conclusion and Recommendations

5.1 Findings  —————————————————————————————-    74

5.2 Summary  —————————————————————————————    75

5.3 Conclusion  ————————————————————————————    77

5.4 Recommendations  —————————————————————————-    77

References                                                                                                                             80

Appendix

 

CHAPTETR ONE

Introduction

1.1   Background to the Study

The unique characteristic of human beings is language and it has been of interest throughout history.

METAPHORIZATION OF LEADERSHIP CRISIS IN SOME CARTOONS OF NATIONAL DAILIES

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