RELEVANCE OF ORAMEDIA IN THE PREVENTION OF MEASLES A STUDY OF BATEREN COMMUNITY, WARRI, DELTA STATE

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Background to the study

Since the existence of humans, various systems of communication have been used for the dissemination of information in the society. For instance, in rural areas the oramedia platforms of communication have remain significant for disseminating information, knowledge, and for mobilising rural dwellers concerning issues and events that threaten their social existence. Temofeh (2016) argues that oramedia predates the use of modern mass communication channels, as the oramedia was used to spread information to the receiver without involving mass media channels. A major proponent and father of oramedia, Ugboajah (1985, 1987) pointed out that oramedia platforms include; songs, dance, dramas, drumming, storytelling and proverbs. According Ugboajah (1985) the term “oramedia” is used interchangeably with folk media, traditional media or ora arts. Temofeh (2016) observes that oramedia platforms of communication are indigenous channels of communication that are easily identified by group of people with common culture. Itari, Beshel and Okeme (2015) argues that oramedia which are known as indigenous media channels of communication because they are peculiar to people’s culture and ways of life. Despite the evolution of modern channels of communication in the 21st century, oramedia continue to play indispensable roles in the promotion of enlightenment campaigns on issues and activities that affect members of the society. The significance of oramedia of communication cut across various aspect of human endeavours: economics, politics, health and education, especially in the rural areas where access to modern communication platforms is nearly non-existent. Asemah (2011) argues that oramedia, also known as the traditional media of communication have stood the test of time mainly in developing countries like Nigeria, where access to modern communication platforms is still largely an urban affair.