ABSTRACT
The aim of this study is to ascertain the role of Broadcast media, particularly the television medium, in educating the public of human immune deficiency virus/acquired immune deficiency syndrome (HIV/AID) as well as caring for the HIV infected person in Kwara state Nigeria using NTA as a medium for case study. It seeks to find out whether the television has been able to really round government support for the containment of HIV/AIDS. Random selection method was adopted and questionnaires were distributed to the participant of these questionnaire were analyzed using simple frequency table and percentages. The result show that television, as a medium of mass communication has been able to raise awareness on HIV/AIDS through its various programme, which are geared towards enlightening people about HIV/AIDS or helping the infected person to live positively.
Intriguingly and curiously, it was also found that this awareness does not reflect in the attitude of people in terms of risky sexual behavior as HIV/AIDS infection is still on the increase in the states. Thus, this paper recommends that television progrmame should explore avenues of rallying stakeholders in the fight against HIV/AIDS.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of content vi
CHAPTER ONE
1.0 Introduction
- Background
of the study
- Statement of problem
- Objective of the study
- Significance of the study
- Research questions
- Research hypothesis
- Definition of terms
- Assumption of terms
- Assumption
- Scope & limitation of the study
CHAPTER TWO
2.0 Literature review
- The review
- The media campaign against aids
- Assessment of the media effect
- Summary of the literature review
CHAPTER THREE
3.0 Research Methodology
- Research methodology
- Research method
- Research design
- Research sample
- Measuring instrument
- Data collection
- Method of data analysis
- Expected result
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Data Analysis
4.2 Analysis of research
CHAPTER FIVE
5.0 Summary, Conclusion, Implication and Recommendation
- Summary
- Conclusion
- Implication of findings
- Recommendation
Reference
Bibliography
CHAPTER ONE
1.0 INTRODUCTION
- BACKGROUND OF THE STUDY
For broadcast media campaign on any issue to interest the public, it must not be regarded as fallacious or unsystematically prepared but rather involving messages on existing public interest to the people based on experiences, facts, beliefs, socio- economic and educational backgrounds.
Against this background, the federal government in conjunction with other countries of the world through the World Health Organization (WHO) decided to embark on massive campaigns against AIDS pandemic in the country.
The broadcast media, as part of its effort to eradicate this deadly scourge in conjunction with the federal government through the ministry of Health in 1986 established the National AIDS control Programme in response to public concerns raised of the presence of Human Immune Deficiency syndrome Virus (HIV) infestation in Nigeria.
Again, in response to the evidence and the debate on the existence if AIDS in Nigeria, the then Minister of Health, Profession Olukoye Ransom Kuti in 1987, instituted the National expert Advisory committee on AIDS (NEACA) and was charged with the responsibility of establishing whether or not AIDS exists in Nigeria . They were also mandated to advise the government as well as draw up programme, strategies and activities to prevent control of HIV infection in the country.
The report from the committee stated that “HIV and AIDS existed in Nigeria and warned that unless immediate steps were taken to prevent the spread of the diseases, the country would be faced with tremendous health problem. This necessitated the establishment of AIDS Co-coordinating units and twenty one (21) testing facilities in the various states of the federation. Training was conducted for personnel to man these centre. There were also public enlightenment activities and production of educational materials like posters, handbills, pamphlets, and books on AIDS.
In February 1989, a two weeks workshop was organized by the Federal Ministry of Health, and other Human services Organizations including states ministries of health with the technical assistance from the global programme on AIDS (GPA), World Bank and other international agencies to address the issue of AIDS in Nigeria. In March 1990, a resources mobilization meeting was convened with participation by the Federal ministry of Health, by the World Health Organization, Global Programme on AIDS and other International donor agencies.
Also in march, the National AIDS Co-coordinating units had the first “All Nigerian conference on AIDS” during which the then vice President, Admiral Augustus Aikomu (LTD) launched the maiden edition on the Hand book on HIV infection and AIDS for health workers. All these efforts were aimed at affecting possible solution towards cursing the AIDS measure in Nigeria and to ensure healthier environment for the popular.
Assertions have been made that the Acquired Immune Deficiency Syndrome (AIDS) is a mere fallacy and government propaganda of scaring people from enjoying sexual relationship. Some ridiculous names have been given the acronym AIDS, such as America idea of Dissuading Sex, Animal infected diseases syndrome and so on. It has been discovered that the greater number of people infected by AIDS fall within the range of 20 – 40 years of age which is the prime age of life.
Despite this fact, the non-challenge of our masses still prevails in relation, to accept the media campaign on AIDS as a complete truth. Moreover, one should not forget that it takes a lot of courage and grief to affect change in a society.
Though this study may not go into the structure of the AIDS control Programme or the dangers inherent in AIDS, it will look at the information management and the use of media campaigns to facilities proper public understanding of programme. It will prove the degree of which the entire public have related to the AID campaign and to what extent these campaigns have helped alert the masses on the dangers of AIDS, and then make recommendations.
