ABSTRACT
This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performance of company is against the tentative hypothesis. It was concluded that truly the an examination of impact of strategic planning on sales promotion is good and is compulsory in a company or an organization for them not to lack behind. Recommendations were made to ensure that companies especially Nigeria bottling company. Focus their attention of the top management level. Middle and lower management on strategic planning as this will boast the company’s performance.
PROPOSAL
In this topic emphasis can be on impact of strategic planning on business growth to the achievement of basic objective.
In the course of investigation, was discovered that planning is important, relevant and advantageous on the growth of an organization strategic planning serves as the way of meeting up a mission been set a side, it is the guide line of a business success. It gives a guide line of meeting up a specific target.
In order to shed light on the above point s, the research work will be divided into five chapters.
Chapter one of the research work will be mainly for introduction of the study, background of the study, statement of the problem. Objective of the study, importance of the study, scope and limitation of the study and research methodology.
Chapter two of the research work will be mainly for literature review of the study, the nature and scope of sales promotion, the promotion strategies, sales promotion, forms sales promotion, promotional mix ingredients and situation analysis.
Chapter three of the research work will be mainly for describes the methods used for data collection, presentation and analysis of the data.
Chapter four of the research work will be mainly for the historical background of Nigeria bottling company plc, analysis of data is also done and presented in this chapter.
Chapter five of the research work mainly deals with summary of finding, conclusion, recommendation.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract vii
Proposal viii
Table of content ix
CHAPTER ONE
- Introduction 1
- Background of the Study 3
- Statement of the Problem 3
- Objective of the Study 5
- Importance of the Study 8
- Scope and Limitation of the Study 9
CHAPTER TWO
- Literature Review 10
2.1 The Nature and Scope of Sales Promotion 12
2.2 The Promotion Strategies 17
2.3 Sales Promotion Planning 18
- Co-ordinating the Promotion Plan 19
- The Targets of Sales Promotion 20
- Forms of Sales Promotion 23
- Promotional Mix Ingredients 30
CHAPTER THREE
- Research Methodology 35
- Research Population and Sample Size 35
- Sampling Method 35
- Data Collection Method 36
- Presentation and Analysis Technique 36
CHAPTER FOUR
- Presentation and Analysis of Data 38
- Historical Background of Case Study 39
- data presentation analysis 41
- test of hypothesis 42
- discussion of result 60
CHAPTER FIVE
- Summary, Conclusion, and Recommendation 62
- Summary of findings 65
- Conclusion 64
- Recommendation 66
- Bibliography 71
- References 72
- Appendix – Questionnaire
CHAPTER ONE
- INTRODUCTION
Planning is the first of serves of function that managers perform.
It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved.
Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of objective and the determination of appropriate courses of activities to achieve these objectives.
Strategic planning is a type of planning that seeks to establish the board line along which an organization should develop. It also involve in vestment and financing decision which must be related to each other within the context of the strategic plan.
Strategic planning assists an organization to access effectively the demands of its external environmental and because of relies very heartily on the information.
When these external data is combined with internal data management can make estimates of the expected result.
These area the importance of planning.
- To offset uncertainty and change
- To gain economic operation
- To facilitate control
- To focus attention on objectives
- It enhances the spirit of togetherness
- It helps the manage uncertainty
The types of planning g are as follow
- Micro- economic planning
- Senatorial planning
- Budgetary planning
- Project planning
- Strategic planning
