ANALYSIS OF THE FLOW OF COMMUNICATION. CASE STUDY, PEACE FM , MAIDUGURI
CHAPTER ONE
INTRODUCTION
- BACKGROUND TO THE STUDY
Communication flow is a means of bringing about change. It is the mainstream of any organization growth. There is need form interaction and understanding of management-employee relations this will bring about increased performance of all parties involued in the communication flow process or chain. According to Banihashemi (2013), communication as a medium, a means to performance ends, or as constitutive, as the end in itself. Communication flow is a process of transmitting information from one person to another.According to Stephen (2011),communication flow is a critical factor in directing and mobilizing the workforce towards the accomplishment of the organizational goals or objectives. By creating understanding it enhances co-operation and promote effective performance. According to Williams (2012) smart managers understand that the end effective, straight forward communication between managers and employees is essential for success
According to (Mckinney,Barker, Smith& Davis,2004)communication is essential to effective team performance and communications flow for any organization is like blood flow in the human body. Therefore any organization that understands the importance of communication uses it in their organizational environment. Since, it ensures coordination of factors of production and most importantly material and human elements of organization as an efficient network of change and advancement. According to Snavely (2001) as cited by Robins(2006), communication flow process is initialed through the following means the sender-encoding-the message-the channel-decoding-the receiver- noise and feedback. It is estimated that managers spend over 80% of their day communicating with others. Since most of the basic management process- planning, organizing, leading and controlling – cannot be performed without effective communication flow.
Importantly, the relevance of communication flow keeps advancing as the world becomes a Global village. The need to become visible to the world has made many organizations to embrace new technology that would increase organizational performance. There are also many issues affecting communication flow ranging from difference in sex, role of silence, inference of government and cross- cultural inference. Many of sure organization is Peace fm radio station, as it explores the e-learning and e- training to empower its staff in the use of the internet in communicating policies, lectures, staff development and lot more. This would stand as a mile stone for the university as a whole networked for effective communication flow and performance. Therefore it becomes important to emphasize on innovation and effective use of communication medium or channel to bring about high performance rate. Hence any breakdown in communication flow process or chain can have serious adverse effects on organizational performance.
