List of Tables and Figures Tables:
Table 1: SWOT Analysis of Biblionef Ghana Table 2: Estimated Total Revenue Stream Per Year Table 3: Implementation Plan
Figures :
Figure 1: Root Cause Analysis
Figure 2: Biblionef Ghana’s Current Business Model
Figure 3: Biblionef Ghana’s Sustainable Business Model
Table of Contents
CHAPTER 1: INTRODUCTION…………………………………………………………………………………. 7
- Company profile: Biblionef Ghana………………………………………………………………………. 7
CHAPTER 3: LITERATURE REVIEW…………………………………………………………………….. 22
CHAPTER 4: SOLUTION………………………………………………………………………………………… 28
- Introduction of solution…………………………………………………………………………………….. 28
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS………………………………………. 37
Appendices………………………………………………………………………………………………………………. 44
Interview Transcript………………………………………………………………………………………………… 44
Fig 1.1 Income(June – Dec 2017)……………………………………………………………………………… 54
Fig 1.2 Expenses(June – Dec 2017)…………………………………………………………………………… 54
Fig 1.3 Twitter Poll Results………………………………………………………………………………………. 55
Fig 1.4 Twitter Poll………………………………………………………………………………………………….. 55
CHAPTER 1: INTRODUCTION
The aim of this chapter is to provide an overview of what Biblionef Ghana does and what it seeks to achieve as an organization. Along with a company profile and a SWOT analysis, the company’s vision, mission, and values are clearly stated. The aims and objectives of the project are also discussed in this chapter. Finally, to be able to assess the external environment by which Biblionef is affected, a PEST analysis is carried out.
1.1 Company profile: Biblionef Ghana
The idea of Biblionef developed when a Dutch ambassador noticed financial poverty, poor sanitation and low basic education all around the world. He realised that there were children who were not aware of the joy of reading. His desire to share this joy with them caused him to set up Biblionef Netherlands twenty-five years later. He then looked to set up different branches in different countries and Ghana became one of the countries he decided to set up in. Biblionef Ghana is a Ghanaian non-governmental organization whose parent company is Biblionef Netherlands. It is managed by an Executive Director and has a five-member board of directors, two project officers and one casual staff. It seeks to provide under-privileged children in Ghana with the opportunity to experience the joy of reading and develop a love for books. Biblionef Ghana does this by providing new storybooks with translations in local dialects and by having workshops to train teachers on reading promotions and library
management. It also holds reading festivals and owns a children’s library. Biblionef Ghana also purchases and distributes books written by Ghanaian authors and books published locally. Biblionef distributes books written by Ghanaian authors mainly because of their understanding of the importance of providing children with reading materials containing elements they can easily relate with.
Vision: To let underprivileged children in Ghana experience the joy of reading and the love for books thereby giving them an opportunity for a brighter future.
Mission: To create access to reading material for underprivileged children in Ghana through the provision of new storybooks and book translations in the local dialects.
Values: We show integrity in our business dealings by being transparent and accountable. We give respect and consideration in our associations with partners, beneficiaries and staff and aspire to a high level of excellence and efficiency in whatever we do.
1.2 Aims and Objectives
The objective for this project is to develop an appropriate business model for Biblionef Ghana to help it become income generating, and self-sustaining.
